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Why data and AI algorithms need a human compass
In an era built around creating automated efficiency, the ultimate competitive advantage isn't a better algorithm – it’s a deeper understanding of the human behind it.
On this episode of the Performance Marketing Unlocked podcast, behavioural psychologist Lea Karam, founder and CEO of Mindscope, exposes the invisible forces driving consumer decisions that your dashboard is currently missing, revealing how you can fill the gaps and future-proof your performance strategy.
For more of Lea, she will be taking the stage at PMW Unlocked 2026 from 3-4 March at the Business Design Centre in…
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