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Are ChatGPT's 'Sponsored Agents' tempting fate?
OpenAI continues to double down on advertising, but are ChatGPT Ads' new 'Sponsored Agents' asking for too much unearned trust?
Also in this episode of the Performance Marketing Unlocked podcast, PMW's editorial team discuss the future of the UK's creator economy, assessing whether or not advertisers should be excited at the prospect of a billion dollar industry.
Finally, the team says farewell to host Joe, who is sadly leaving PMW and the podcast behind to pursue greener pastures back in his homeland of Australia – gifting everyone with his own attempt at PMW's Resell Me a Pen Challenge on…
The skinny
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