Latest / Performance Marketing Unlocked
Marketing is one big experiment, Amazon partners with Meta and Snap
How much do we actually make our own decisions? Or are we influenced by people around us?
Behavioural science plays a huge role in marketing and Herdify brings it to the forefront. By understanding offline communities and their purchase habits, marketers can translate this into online sales. In this episode, Ed Barter, Lead Data Scientist at Herdify, joins the podcast to talk about people's mental laziness, how brands can market to consumers who are bored of ads and the overrated marketing tactics used around Black Friday.
He also attempts the PMW Resell Me a Pen challenge with the tough task…
The skinny
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