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Paid to perform: How are generations shaping the future of PPC and paid media?
How has PPC and paid media evolved—and what skills do marketers need to thrive in an era of automation, AI, and emerging platforms?
In this episode, PMW’s News Reporter Reem Makari speaks with Clotilde de La Noue, Acting Head of Digital and Performance Marketing at the Financial Times; Lydia Wigley, Paid Media Strategy Director at Croud; and Tom Chandler, Founder of The Digital Lighthouse. Together, they explore the shift from manual to automated processes, the importance of cross-channel collaboration, and the growing role of machine learning in paid search.
They also reflect on the…
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