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CMOs and CEOs are growing further apart – why?
Marketing can be a polarising resource among the C-suite and with budgets dwindling, it appears that more often than not, CEOs are convinced the practice is a cost centre rather than an investment opportunity.
On this episode of the Performance Marketing Unlocked podcast, Kathryn Rathje, Partner at McKinsey (17:18), reveals that the general quality of CMO and CEO relationships is worsening, according to research from McKinsey. While CMOs are somewhat to blame, it isn't all their fault and Kathryn dives into the factors exacerbating this issue. Fortunately however, she also reveals a roadmap…
The skinny
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