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Marketing has lost its big ideas, will they come back? Christmas episode with John Farrell
'Prompt' is the word of the year for PMW Editor, Robin Langford.
In a year that has been upturned by AI and social platforms, marketing has lost its big ideas, says John Farrell, ex-CEO of Publicis Groupe's SAMS.
In the final episode of the year, John joins the podcast to chart the evolution of performance marketing from its early beginnings in the 80s, to what 2024 and beyond will look like for the sector.
He recaps his biggest pitch fail as the Global CEO of D'Arcy and the fraught agency/client dynamic, dissecting the industry's two speed economy. Are agencies are falling behind brands in…
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