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Is Google's cookie decision in preparation to sell Chrome?
Last month, Google announced it is no longer planning to roll-out a ‘user-choice’ feature allowing users to opt out of being tracked by third-party cookies on Chrome. Notably, Anthony Chavez, VP Privacy Sandbox at Google, said in a blogpost that this decision comes off the back of industry feedback.
On this episode of the Performance Marketing Unlocked podcast, Jyoti Rambhai, PMW's Premium Content Editor (1:44), joins host Joe to put this news under the magnifying glass and analyse exactly what this means for the industry at large.
Together, the pair attempt to answer some key question, such…
The skinny
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