Latest / Performance Marketing Unlocked
How Domino's became the 'Netflix of Food'
Domino's jumped its online orders from just 50% on the app, to 80% in 18 months. And it is credit to the powerful personalisation of Netflix.
Nick Bamber, Digital Director at Domino's, joins the Performance Marketing Unlocked podcast to delve into the app's transformation and its users. Like most performance marketers, ex-golfer Nick is a big fan of data and the fresh skills it brings through its people. But he still affirms, "it's a hard field to hire for".
Nick discusses the importance of making tests "as dramatic as possible" and the triumphs and difficulties of innovation at a large…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.