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Are agencies competing with AI for brands' affection?
Will AI help put an end to the agency vs in-house vs in-house agency debate?
On this episode of the Performance Marketing Unlocked podcast, Lydia Hinchliff (16:18), Director of Strategy at performance marketing agency, Journey Further, argues why we shouldn't all throw caution to the wind and hop aboard the AI-train, believing instead that a human-driven, holistic approach to both breaking down marketing silos and building an agency/brand relationship is the best way forward.
Preceding Lydia however, is PMW's Editor Robin Langford (2:18), who gives a state of play report for adland as it…
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