Shows / Talk Copy to Me | Content + Copywriting Podcast
Talk Copy to Me | Content + Copywriting Podcast
Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.
Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty…
Episodes
Talk Copy to Me | Content + Copywriting PodcastYour Website Copy Is Written. Now Here’s How to Edit It
Your website is live, and you’ve read it so many times that you can’t really see it anymore. So you fix a headline here, swap a sentence there, and get back to…
Talk Copy to Me | Content + Copywriting PodcastFrom DIY Copy to a Site Edit: Kristin O’Loughlin’s Experience
You know your business inside and out. You could explain what you do over coffee in about thirty seconds. And then you sit down to write it on your website and…
Talk Copy to Me | Content + Copywriting PodcastYour Website Doesn't Need a Rewrite. It Needs an Edit
Have you ever shared your website with a lead and tacked on a little apology at the same time? Something like: "Ignore the services page, I haven't updated it…
Talk Copy to Me | Content + Copywriting Podcast10 Takeaways From 10 Years of Running My Business Full Time
Ten years ago, I quit my last traditional job and jumped into full-time self-employment with almost no safety net. Earlier this month, that moment officially…
Talk Copy to Me | Content + Copywriting PodcastHow to Prepare for a Website Update Before Hiring a Web Designer (or Copywriter!)
Every website redesign starts the same way: you get excited, you start looking at colors and fonts and templates, and in that excitement, you think you're…
Talk Copy to Me | Content + Copywriting PodcastWhat Happened After I Rethought My Business
You know that feeling when you finally get clarity on something you've been struggling with or ruminating on for a long time? It feels amazing for about five…
Talk Copy to Me | Content + Copywriting PodcastWhen Rewriting Your Website Turns Into Rethinking Your Whole Business
At some point in your business, you hit a moment where the project you thought you were doing turns out to be something much, much bigger. For me, that moment…
Talk Copy to Me | Content + Copywriting PodcastCan AI Write My Website?
Can I let AI write my website copy? There's a really good chance that you've thought that. Heck, maybe you already tried to let AI write your website…
Talk Copy to Me | Content + Copywriting PodcastBefore You Decide: Here's Exactly What Happens In Rewrite Your Site
Most program sales pages give you a topic list. This episode gives you something more useful: what it actually feels like to be inside Rewrite Your Site, my…
Talk Copy to Me | Content + Copywriting PodcastAn Honest Review of the First Round of Rewrite Your Site
A course built around writing the copy for your small business website seems like it has one goal: to produce a website in the end. What nobody tells you is…
Talk Copy to Me | Content + Copywriting PodcastWhy Your Website Sounds Generic (And What Research Actually Fixes It)
Most people sit down to write their website and end up rewriting the same headline over and over—not because they can't write, but because they skipped the…
Talk Copy to Me | Content + Copywriting PodcastOrdinary Is Not a Bad Word: Building a Business That Fits Your Life
You've been told that if your business isn't scaling, you're falling behind. But what if that message was never meant for you—or most of us online business…
Talk Copy to Me | Content + Copywriting PodcastWriting a Book One Blog Post at a Time
What if you could write a book without the crushing weight of actually having to sit down and..write the book? See, many people freeze at the idea of writing a…
Talk Copy to Me | Content + Copywriting PodcastWhen (and Why) to Revise Your Published Book with Jodi Brandon
Here's something nobody tells you when you publish your first book: you're probably going to need to update it. Maybe not right away, but at some point, your…
Talk Copy to Me | Content + Copywriting PodcastThe Truth About Writing a Book While Running a Business with Jessica Lackey
Think you need to have it all figured out before you write a book? Think the words will just flow once you finally sit down to write? Think you can't possibly…
Talk Copy to Me | Content + Copywriting PodcastHow Do YouTube Ads Work with Jyll Saskin Gales
Have you been avoiding YouTube ads because they feel overwhelming, expensive, or just... a lot? You're not the only one overwhelmed by the idea of video…
Talk Copy to Me | Content + Copywriting PodcastWhat to Have Ready Before Paying for Google Ads with Olivia Lawson
Ever wonder why your Google Ads aren't converting, even when your targeting feels spot-on? The problem might not be your ads at all—instead, it's likely your…
Talk Copy to Me | Content + Copywriting Podcast7 Copywriting Predictions for 2026 You Need to Hear
Curious what copywriting trends are actually worth paying attention to in 2026? With AI tools everywhere and everyone yapping about what you "MUST" do on…
Talk Copy to Me | Content + Copywriting PodcastA Rare Behind-the-Scenes Glimpse Into My Business
You know that feeling when you're constantly putting out fires instead of actually building your business? Yeah, me too. After a handful of years of running my…
Talk Copy to Me | Content + Copywriting PodcastSelling to the People Who Are Already in Your Audience with Colie James
Ever feel like you're constantly creating content for strangers on social media? If so, are you doing it while ignoring the people who've already paid you for…
Talk Copy to Me | Content + Copywriting PodcastComparing Rewrite Your Site to the Other Ways You Can Work With Erin Ollila
Is Rewrite Your Site worth it? That's the question anyone has when they invest in a course or program: Will I get the return on investment financially…
Talk Copy to Me | Content + Copywriting PodcastWhy These Early Bird Bonuses Are Worth More Than You Think
Enrollment for Rewrite Your Site is open, and if you join by 11:59pm EST on November 27th, you get three early bird bonuses that aren't available in the same…
Talk Copy to Me | Content + Copywriting PodcastA Week-by-Week Overview of What Happens in Rewrite Your Site
You've been hearing me talk about Rewrite Your Site—the 8-week program that helps you rewrite your website with structure and support. But what does that…
Talk Copy to Me | Content + Copywriting PodcastCan You Really Write Your Own Website Copy? (Yes, Here's Why)
"Do you think I can really write my own website copy? I'm not a copywriter. What if it's bad?" I get why people ask this. There's an entire industry telling…
Talk Copy to Me | Content + Copywriting PodcastIntroducing Rewrite Your Site, the Website Copywriting Program You Didn't Know You Needed
Your website needs a complete rewrite. The homepage rambles. Your services page doesn't actually explain what you do. Your about page feels stiff and awkward…
Talk Copy to Me | Content + Copywriting PodcastWhy Your Website Always Takes the Back Seat (And What It's Actually Costing You)
Real question: How long has your website been on your to-do list? Months? A year? Longer? You know it needs work, and you have the best intentions, but somehow…
Talk Copy to Me | Content + Copywriting PodcastHomepage Hierarchy: The Framework That Makes Visitors Stay and Convert
When someone lands on your homepage, they make a decision in about three seconds—stay or leave. That's it. Three seconds to convince them they're in the right…
Talk Copy to Me | Content + Copywriting PodcastStop Attracting Tire-Kickers: What Premium Clients Want to See on Your Website
Why do some websites attract premium clients while others seem to only draw in bargain hunters and price shoppers? After ten years of writing for brands and…
Talk Copy to Me | Content + Copywriting Podcast4 Website Silent Killers That Make Visitors Ghost You (And How to Fix Them)
You're getting traffic to your website. People are clicking around, spending time there—but your inbox stays empty. No contact forms filled out, no calls…
Talk Copy to Me | Content + Copywriting PodcastStop Apologizing for Your Website: The Glow-Up Approach for Small Business Owners
Ever share your website link with a disclaimer like "Sorry, it's outdated!" or "I know it needs work!"? If you've ever apologized for your website before…
Talk Copy to Me | Content + Copywriting PodcastThe Truth About AI Overviews with SEO Expert Emily Gertenbach
Know that AI-generated answer at the top of your Google search results? Curious about whether you should adjust your search optimization techniques to show up…
Talk Copy to Me | Content + Copywriting PodcastAIO, GEO, or SEO? Here's How to Tackle Modern Search Optimization
Are you spending too much time worrying about whether you need to impress search engines or AI tools? You might feel panicked and ignore it completely or…
Talk Copy to Me | Content + Copywriting PodcastThe Importance of Editing and Fact-Checking Your AI Content
Your AI just wrote you a blog post and it sounds great—so are you ready to hit publish? The answer is no. Here's why: AI makes stuff up, gets facts wrong, and…
Talk Copy to Me | Content + Copywriting PodcastAI for Content Repurposing: How to Maximize Your Existing Content
What if the content you've already created could work harder for you? If you're like most small business owners and creatives, you've spent hours crafting blog…
Talk Copy to Me | Content + Copywriting PodcastIs It Possible to Use AI As a Brainstorming Partner?
You've got your AI trained with your brand voice and messaging, but you're still just using it to write social posts. (Sound familiar?) But what if you could…
Talk Copy to Me | Content + Copywriting PodcastHow a Copy Coach Can Help You Train AI
Your AI keeps giving you generic copy because it doesn't know your business the way a human copywriter would. Most people think the solution is better prompts…
Talk Copy to Me | Content + Copywriting PodcastWant to Know What Copy Coaching Is Really Like? Peek Behind the Scenes
Ever wondered what professional copy feedback actually looks like? I'm taking you inside a real copy coaching session to show you the detailed feedback…
Talk Copy to Me | Content + Copywriting PodcastThe Done-With-You Approach to Copywriting: Strategy + Support
What if you could get professional copywriting help without completely handing over control of your message? Copy coaching offers a collaborative middle ground…
Talk Copy to Me | Content + Copywriting PodcastCreative Burnout: What to Create When You Don't Feel Like Creating
Creative burnout isn't a personal failure—it's a signal that your current content creation approach isn't sustainable. Whether you're in a creative rut right…
Talk Copy to Me | Content + Copywriting Podcast5 Experts on the Website Mistakes Driving Clients Away
Are you struggling to understand why your 🤩 beautiful 🤩 website isn't bringing in clients? In this episode, four guests join me to reveal the common website…
Talk Copy to Me | Content + Copywriting PodcastYour Website Is Working Against You: Here's How
Could your website secretly be sabotaging your business growth? You've got traffic but no conversions. You're attracting the wrong inquiries. And potential…
Talk Copy to Me | Content + Copywriting Podcast5 Essential Strategy Questions I Ask of All My Clients
Tired of investing in new marketing efforts that were supposed to transform your business, but somehow fell short of delivering real results? In this episode…
Talk Copy to Me | Content + Copywriting PodcastWhat Happens in a Strategy Session?
Ever booked a strategy call and wondered if you just wasted your money? Or hesitated to book one because you weren't sure what would actually happen? In this…
Talk Copy to Me | Content + Copywriting PodcastThree Ways to Get Strategic in Your Business
Ever notice how everyone talks about needing a strategy, but nobody explains how to actually get one? Time to change that. In this episode, I'm breaking down…
Talk Copy to Me | Content + Copywriting PodcastThe Audit Advantage: Why Review Comes Before Marketing Strategy
Think you're ready to plan your marketing strategy? Hold up a minute. There's a crucial step you might be missing—one that could save you from wasting time and…
Talk Copy to Me | Content + Copywriting PodcastWhy Strategy Needs to Come Before Copy, Content, SEO, and Conversions
Tired of marketing tactics that don't deliver? Here's the truth: updating your website copy, creating more content, or "optimizing" for SEO won't fix anything…
Talk Copy to Me | Content + Copywriting Podcast2025 Business Goals: Systems, Strategy, and Sustainable Growth
Following yesterday's honest look at 2024, it's time to talk about intentional growth in 2025. After spending a year adjusting to working traditional hours and…
Talk Copy to Me | Content + Copywriting PodcastWhat Actually Happened in My Business in 2024
Your social feeds are probably flooded with perfectly curated end-of-year highlight reels right now. But transparency has always been one of my core values…
Talk Copy to Me | Content + Copywriting PodcastMarketing Predictions for 2025: 8 Experts Share What's Next
Picture this: You're planning your marketing strategy for 2025, staring at your screen, wondering if what worked last year will keep working tomorrow. We've…
Talk Copy to Me | Content + Copywriting PodcastBreaking Up with Bad Marketing: 7 Tactics to Leave in 2024
Are your marketing strategies stuck in 2024? As we enter 2025, let's talk about the outdated marketing tactics that need to stay in the past. From aspirational…
Talk Copy to Me | Content + Copywriting PodcastDefy Popular Marketing: Why Authenticity Outperforms Mass Appeal
"Popular! You're gonna be popular!" Glinda's iconic song from Wicked is catchy, confident, and completely wrong—at least when it comes to your marketing…
Talk Copy to Me | Content + Copywriting PodcastIs a Holiday Marketing Campaign Right for Your Business?
Drowning in holiday marketing emails? Wondering if your small business should join the holiday promotional mayhem? While everyone else is rushing to create…
Talk Copy to Me | Content + Copywriting PodcastHow to Use a Brand Messaging Guide (So It Doesn't Collect Dust)
Is your brand messaging guide collecting digital dust somewhere in your Google Drive? You know what I'm talking about, right? That beautiful PDF you hired a…
Talk Copy to Me | Content + Copywriting PodcastWhat is an Editorial Style Guide? (And Why You Need One)
Ever scroll through your own business's content and feel like each piece was written by a different person? Maybe your Monday blog post sounds nothing like…
Talk Copy to Me | Content + Copywriting PodcastHow to Elevator Pitch Yourself (and Your Business!) Without Sounding Like a Robot
Ever freeze up when someone asks "So, what do you do?" Or worse, have you found yourself reciting a robotic elevator pitch that makes you sound like a walking…
Talk Copy to Me | Content + Copywriting PodcastWhy Your Business Needs More Than One Ideal Client Persona
Have you ever been told you need to pick just one ideal client avatar? You know, that mythical person who's supposed to represent your entire customer base, as…
Talk Copy to Me | Content + Copywriting PodcastThe Importance of Mission, Vision, and Value Statements with Ashlee Sang
Ever feel like your brand messaging is just a jumble of nice-sounding words that don't actually mean anything? You're not alone, and that's exactly why this…
Talk Copy to Me | Content + Copywriting PodcastA Sneak Peek Into the Brand Messaging Kit I Create for My Clients
A brand messaging kit isn't just another business document that takes up space and collects dust in your office—or at least it shouldn't be. Think of brand…
Talk Copy to Me | Content + Copywriting PodcastCrafting Your Brand's Voice: Building Powerful Messaging Pillars with Zoie Callihan
Ever found yourself tongue-tied when trying to explain what makes your business special? If so, you're not alone. In this episode of Talk Copy to Me, I chat…
Talk Copy to Me | Content + Copywriting PodcastWhat is Brand Messaging? (AKA How to Make Your Business Impossible to Ignore)
Ever found yourself tongue-tied when someone asks, "So, what do you do?" or "What is your business about?" If so, you're not absolutely not alone. In this…