Shows / Talk Copy to Me | Content + Copywriting Podcast
Talk Copy to Me | Content + Copywriting Podcast
Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.
Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty…
Episodes
Talk Copy to Me | Content + Copywriting PodcastBeing Choosable Without a USP with Belinda Weaver
Are you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Belinda…
Talk Copy to Me | Content + Copywriting PodcastBuilding Brand Authority With the Content You Create
How can you establish your business as a trusted expert in your field? The key is building brand authority through strategic content creation. In this episode…
Talk Copy to Me | Content + Copywriting PodcastCreating a Content Marketing Hub on Airtable with Colie James
What's the status of all your content ideas? Are you struggling to keep track of your blog posts, social media updates, and marketing campaigns? If you're…
Talk Copy to Me | Content + Copywriting PodcastCase Study Interviews and Capturing Data with Jocelyn Montemarano
As a business owner, your success hinges on attracting and retaining ideal customers. And I've got a secret for you today. Lean in, friend.... Case studies are…
Talk Copy to Me | Content + Copywriting PodcastWhere + How to Use Testimonials You've Collected
Are your testimonials gathering dust? We've been talking about social proof in the last few episodes of Talk Copy to me, and if you've been following along…
Talk Copy to Me | Content + Copywriting PodcastAsking for Testimonials (And How to Edit Them!)
Tell me something: Is asking for testimonials something that's been on your to-do list for quite some time? Do you know how to edit testimonials to your…
Talk Copy to Me | Content + Copywriting PodcastThe Four Types of Testimonials (And Why You Need Them All)
Struggling to collect testimonials for your business? Not sure what to do with reviews once you get them? Wishing you weren't using such dated social proof on…
Talk Copy to Me | Content + Copywriting PodcastDiscovery Call Questions and Processes for Smooth Conversions with Nikki Rausch
Are you struggling with closing sales and navigating client interactions? In this episode of the Talk Copy to Me podcast, sales expert Nikki Rausch breaks down…
Talk Copy to Me | Content + Copywriting PodcastWebsite Conversion Types and Effective Strategies to Make Them Happen
If you're running a business — regardless of whether you're a creative, SaaS startup, or medium-sized company — website conversions should be top of mind…
Talk Copy to Me | Content + Copywriting PodcastHow to Create the Best Website User Experience with Annie Maguire
Have you ever visited a website in search of information, only to be left frustrated by the lack of clarity you find? You may not know where to look on the…
Talk Copy to Me | Content + Copywriting PodcastDeveloping Frameworks for Your Thought Leadership
Ever wonder how top thought leaders consistently deliver impactful ideas? It's all about frameworks. Thought leadership frameworks help you organize your…
Talk Copy to Me | Content + Copywriting PodcastWriting a Book to Share Thought Leadership with Jodi Brandon
Brace yourself for the emotional ride of writing a book, my friends. Because there sure as heck is a lot of vulnerability in sharing your thought leadership in…
Talk Copy to Me | Content + Copywriting PodcastDeveloping Thought Leadership Using Roundtables and Workshops with Jessica Lackey
We're a few episodes into this mini-series on thought leadership, which means its just about time to address the fact that a person isn't born WITH thought…
Talk Copy to Me | Content + Copywriting PodcastPublic Speaking as a Form of Thought Leadership with Charlotte Davies
You’ve been searching for public speaking opportunities for quite some time to share your thought leadership. Now, imaging stepping onto the stage. Do you feel…
Talk Copy to Me | Content + Copywriting PodcastCourse Creation as a Form of Thought Leadership with Christina Rava
Have you ever thought about having a course for your business? Or, maybe you have a course or courses right now and you're wondering how it fits in with your…
Talk Copy to Me | Content + Copywriting PodcastWhat Does Thought Leadership Mean?
Think about all of the leaders in your industry who are consistently getting headlines, who speak at major conferences, and who seem to have a loyal and…
Talk Copy to Me | Content + Copywriting PodcastPlagiarism in the Digital Age: Practical Advice and a Personal Story of How My Work Was Stolen
Is plagiarism a crime? You betcha. But regardless of the legal implications and ethical issues with stealing someone else's work, plagiarism in the digital age…
Talk Copy to Me | Content + Copywriting PodcastHow to Measure Website ROI After a Site Launch
We talk about return on investment a lot in the marketing world. But how do you know that the thousands of dollars you spent on copywriting and design really…
Talk Copy to Me | Content + Copywriting PodcastPart Two of My Case Study With Tony Howell, an SEO and Website Copy Client
Part two of this website copy client case study is here! If you've been curious about would be like to work with me and what goes on behind the scenes in a…
Talk Copy to Me | Content + Copywriting PodcastA Website Copy Case Study with Client Tony Howell: Part One
Wondering what the behind-the-scenes of a website copy project looks like? Curious what it would be like to work with me? Well, you're about to find out the…
Talk Copy to Me | Content + Copywriting Podcast25+ Spring Cleaning Marketing Ideas to Do Right Away
Do you have spring fever? Are you spring cleaning everything in your physical space? If so, I'm here to remind you how important it is to do digital spring…
Talk Copy to Me | Content + Copywriting PodcastTransparency, Discernment, and Running an Online Business with Maggie Patterson
Running an online business is challenging. Rewarding—sure! But challenging? Absolutely yes. From determining your niche, your goals, and deciding who you…
Talk Copy to Me | Content + Copywriting PodcastSetting Income Goals and Making Pricing Decisions with Tara Newman
I’ve heard so many business owners talking about their money struggles, surprises, and strategies in the past handful of years. Everyone is wondering about how…
Talk Copy to Me | Content + Copywriting Podcast2024 Email Changes: Everything About Email Authentication with Cheryl Rerick
Everyone's talking about the big email changes of 2024...and if you haven't heard of them yet, buckle up...you're about to learn why email authentication is so…
Talk Copy to Me | Content + Copywriting PodcastCelebrating Leap Year With Marketing Predictions for the Next Four Years
Today is February 29, which, if you ask me, is one of the most fun days. Ever since I was a little kid, I found it so interesting to have a day that only…
Talk Copy to Me | Content + Copywriting PodcastImportant Email Marketing Predictions for the Next 4 Years with Liz Wilcox
The past three months have seen the biggest changes to email marketing in....well, forever. And it seems that with this shakeup of how things have been done…
Talk Copy to Me | Content + Copywriting PodcastWhat You Should Know About the Future of Podcasting with Lindsay Padilla
What does the future of podcasting have in store for us? Will there be growth? Stagnation? Will things evolve much more from what they are now? The truth…
Talk Copy to Me | Content + Copywriting PodcastLeap Year Social Media Predictions (That You Need to Know!) with Andréa Jones
What do you think will happen with social media over the next 4 years? I certainly wasn't sure, so I asked social media expert Andréa Jones to weigh in and…
Talk Copy to Me | Content + Copywriting PodcastHow to Promote a Website Launch (or Relaunch!)
You've been working with a website copywriter and a website designer for a while, and the time has finally come to launch your website to the world. But…
Talk Copy to Me | Content + Copywriting Podcast10 Often Overlooked Website Pages You May Need
EPISODE 106. How do you know that your site has all the website pages that it needs? If the home, about, services, shop, and contact page came to mind, think…
Talk Copy to Me | Content + Copywriting PodcastThe Mistakes You're Likely Making on 5 Common Web Pages
EPISODE 105. How strategic are your website pages? If you published a few pages because you thought they'd be good holding spaces for some extra information…
Talk Copy to Me | Content + Copywriting PodcastWhat the Most Common Website Pages Need for Conversions
EPISODE 104 Today we’re here to talk about the most common website pages and what they need to turn a lead into a confident buyer. In this episode you'll…
Talk Copy to Me | Content + Copywriting PodcastReviewing Marketing Goals and Easy Website Updates for 2024
THIS IS AN EDITED REPLAY OF EPISODES 043, 044, and 045 We’ve been spending the last few weeks talking about website updates on the Talk Copy to Me podcast, and…
Talk Copy to Me | Content + Copywriting PodcastWriting Your Homepage Copy (and Notes for Other Pages, Too!)
THIS IS AN EDITED REPLAY OF EPISODE 004 We’ve been spending the last few weeks talking about website updates on the Talk Copy to Me podcast, and don’t worry…
- Talk Copy to Me | Content + Copywriting Podcast
Organizing and Wireframing Website Pages (Before Writing!)
EPISODE 103 Listen in and learn more here: https://erinollila.com/organizing-and-wireframing-website-pages-before-writing/ Learn more about your host, Erin…
- Talk Copy to Me | Content + Copywriting Podcast
The Importance of Website Competitor Research (And How to Do It!)
EPISODE 102. Have you scoped out your competitors yet? Do you even know who your competitors are right now? In this episode, you'll learn how to identify your…
Talk Copy to Me | Content + Copywriting PodcastHow Audience Research Helps You Write Spot On Website Copy with Nadine Nethery
EPISODE 101. Did you know that your clients and customers can actually help you write your website copy? And no, I'm not suggesting that you ask them to help…
- Talk Copy to Me | Content + Copywriting Podcast
The Tell All: Answers on the 100th Episode of Talk Copy to Me
Cheers! We've made it to 100! I asked my guests to send in questions for me to answer, and they delivered! In this episode, you'll hear me answering questions…
- Talk Copy to Me | Content + Copywriting Podcast
What Pages Should a Website Have? (And How to Plan the Site Navigation)
EPISODE 099. Ready to get started on the website updates? Quick question for you: How many pages should a website have? Don't know the answer to that question?…
- Talk Copy to Me | Content + Copywriting Podcast
How to Prepare for Website Updates — Especially Your Website Copy
EPISODE 098. If you've decided that now is the right time for website updates (or the website rebrand is coming soon!), its so important to prepare for the…
- Talk Copy to Me | Content + Copywriting Podcast
Ready for a Website Rewrite? Here's How to Know It's Time
EPISODE 097. How do you know when it's time to rewrite the copy on your website? I can't even begin to tell you how many leads and clients come to me seeking…
- Talk Copy to Me | Content + Copywriting Podcast
How Strategic Storytelling Leads to Sales with Emma Boshart
EPISODE 096. Have you ever been told to share stories in all of your business copy and content? You don't even have to answer: I know what you'll say. But do…
- Talk Copy to Me | Content + Copywriting Podcast
Black Friday Sales Copy and Marketing Strategies with Sara Gillis
EPISODE 095. Are you having a Black Friday sale for your business? Haven't thought about it yet? If so, you're already behind! On this episode of Talk Copy to…
- Talk Copy to Me | Content + Copywriting Podcast
Harnessing the Power of SEO for Podcasts
EPISODE 094. If you're a podcaster, SEO should be one of your highest priorities. Investing in search engine optimization allows you to attract more leads both…
- Talk Copy to Me | Content + Copywriting Podcast
Why You Need a Strategic Podcast Workflow with Alesia Galati
Episode 093. Have a podcast and find yourself wingin' it more often than planning ahead and being strategic? Thinking about starting a podcast and know you…
- Talk Copy to Me | Content + Copywriting Podcast
Hosting an Audio Summit for Your Business with Deanna Seymour
Episode 092. Want to grow your audience and your network at the same time? Want to have fun while doing so? Then you need to consider hosting an audio summit…
- Talk Copy to Me | Content + Copywriting Podcast
Private Podcasts + Premium Content: The Perfect Tools for Growing Your Business
Want to grow your audience, nurture your leads, and improve your customer experience? Then you need premium content. And there's one marketing medium that's…
- Talk Copy to Me | Content + Copywriting Podcast
Should I Start a Podcast for My Business?
Episode 090. Ever think about starting a podcast for your business? Have one and not sure if the ROI is worth the effort? This is a must listen episode that…
- Talk Copy to Me | Content + Copywriting Podcast
How to Come Up with Content Ideas
Episode 089. Have you ever found yourself staring at a blank screen, desperately trying to figure out how to come up with content ideas for your business that…
- Talk Copy to Me | Content + Copywriting Podcast
The Power of Case Study Content Marketing
Episode 088. Do you use case studies for your business? Are they part of your overall marketing strategy? In this episode, I'll share why case studies are…
- Talk Copy to Me | Content + Copywriting Podcast
How to Write Blog Posts for SEO and Conversions
Want the exact recipe to write a strategic and SEO-friendly blog post? In this episode, I'll share exactly how to prepare, research, outline, write, edit and…
- Talk Copy to Me | Content + Copywriting Podcast
Creating Evergreen Content for Your Business with Rebecca Tracey
Episode 086. Did you listen to the last episode and now you're feeling curious about creating evergreen content? If so, this episode is a must listen. I…
- Talk Copy to Me | Content + Copywriting Podcast
What Is Evergreen Content? (and How It Relates to SEO and Conversions)
Episode 085. What is evergreen content? I'm serious, friend. Do you know what it is? I've been writing and talking about evergreen content for ten years now…
- Talk Copy to Me | Content + Copywriting Podcast
Artificial Intelligence Legal Issues with Sarah Waldbuesser
Episode 084. In this episode of Talk Copy to Me, Sarah Waldbuesser and I dive into the complex artificial intelligence legal issues surrounding AI output and…
- Talk Copy to Me | Content + Copywriting Podcast
AI for Copywriting, Content Creation, and Other Marketing Tasks with Meneske Stewart
Episode 083. I invited Menekse Stewart, founder of the Marketing Magic app, on the podcast to talk about using AI for copywriting and content creation (and…
- Talk Copy to Me | Content + Copywriting Podcast
Is AI Good or Bad? (and the Pros and Cons of AI for Marketing)
Episode 082. I can't tell you how many times I've been asked about the pros and cons of AI for copywriting and content creation. But what far outnumbers that…
- Talk Copy to Me | Content + Copywriting Podcast
A Sneak Peek Into Erin Ollila's Business Trajectory with Guest Host Colie James
Something wild happened on the podcast this week. For the very first time, I welcomed back a former guest to Talk Copy to Me. But instead of interviewing them…
- Talk Copy to Me | Content + Copywriting Podcast
What is Affiliate Marketing and How Does It Work with Dama Jue
Episode 080. Have you ever bought something and felt like you simply just had to share it with your family and friends? Wouldn’t it be nice to make some money…
- Talk Copy to Me | Content + Copywriting Podcast
Nothing You Write Will Ever Be Good Enough
Episode 079. Have you ever struggled with perfectionism? How about as it relates to the website copy and marketing content you create? Maybe you find yourself…
- Talk Copy to Me | Content + Copywriting Podcast
Do Cold Emails Work in 2023 with Laura Lopuch
Episode 078. Do cold emails work in 2023? Shoot, let's rewind for a moment....Can cold emails be cool or are they just icky overall? The answer to those…