What the Most Common Website Pages Need for Conversions

Talk Copy to Me | Content + Copywriting Podcast · Jan 4, 2024 · 33m

EPISODE 104

Today we’re here to talk about the most common website pages and what they need to turn a lead into a confident buyer.

In this episode you'll learn:

About the six most common website pages, regardless of the business type

How to plan your copy and content to engage website visitors

The importance of design, and why headings and subheadings are needed on all pages

Using calls to action as navigation tools to move website viewers through your site

Balancing personal and professional information on a website about page

Whether you need a shop page, services page, or both

How…