Latest / Talk Copy to Me | Content + Copywriting Podcast
The Power of Case Study Content Marketing
Episode 088.
Do you use case studies for your business? Are they part of your overall marketing strategy? In this episode, I'll share why case studies are great evergreen assets, the difference between testimonials and case studies, how to format a case study and a collection of case studies on your website, and the exact process you can follow to write a story-driven, conversion-based, and SEO-friendly case study.
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Read the show notes and view the full transcript here: https://erinollila.com/case-study-content-marketing/…
The skinny
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