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Your Website Doesn't Need a Rewrite. It Needs an Edit
Have you ever shared your website with a lead and tacked on a little apology at the same time? Something like:
"Ignore the services page, I haven't updated it in a while."
I'll be honest and admit that I've done it, and I see far too many business owners and creatives doing this every single day on social media. Most of the time, the site behind that disclaimer isn't truly a disaster. The website might have (most of) the right information and maybe even the copy has the right voice, but the issue is that the website isn't doing the selling for them yet.
That's why I created The Site Edit—a…
The skinny
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