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The Importance of Mission, Vision, and Value Statements with Ashlee Sang
Ever feel like your brand messaging is just a jumble of nice-sounding words that don't actually mean anything? You're not alone, and that's exactly why this brand messaging series is so important for creatives and small business owners. In this episode, Ashlee Sang and I tackle the often-overwhelming task of creating authentic mission, vision, and value statements that actually guide your business decisions—not just collect dust on your website's about page.
We break down Ashlee's three-phase framework for establishing, defining, and applying your values in ways that resonate with both you…
The skinny
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