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What to Have Ready Before Paying for Google Ads with Olivia Lawson
Ever wonder why your Google Ads aren't converting, even when your targeting feels spot-on?
The problem might not be your ads at all—instead, it's likely your website. Why? Well, before you sink money into paid advertising, your site needs to prove it can convert visitors organically. Otherwise, you're just paying for traffic that bounces.
In this episode, Google Ads strategist Olivia Lawson joins me to discuss exactly what needs to be in place before you hit that "launch campaign" button.
From crystal-clear CTAs and price transparency to your entire sales process, we're covering the…
The skinny
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