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Ordinary Is Not a Bad Word: Building a Business That Fits Your Life

You've been told that if your business isn't scaling, you're falling behind. But what if that message was never meant for you—or most of us online business owners—in the first place?

This Talk Copy to Me episode is for anyone who's built a business around their actual life and wondered why all the marketing out there seems to assume you want something completely different.

Jess Freeman, of Jess Creatives, joins me to talk about what it really means to run an ordinary, sustainable, and profitable business on your terms.

We also dig into the 2026 State of Online Business Survey results that…

The skinny

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