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Latest / Talk Copy to Me | Content + Copywriting Podcast

Your Website Copy Is Written. Now Here’s How to Edit It

Your website is live, and you’ve read it so many times that you can’t really see it anymore. So you fix a headline here, swap a sentence there, and get back to work. But editing whatever you happen to notice isn’t a strategic edit. It’s a patch, and a patch only catches the thing your brain landed on first.

In this episode, I’m sharing the eight editing passes I use when I review a client’s website—or even my own copy. I'll share a few tools you can use today, and tell you where self review gets tricky (so you know when to call in a pro).

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EPISODE…

The skinny

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