Latest / Talk Copy to Me | Content + Copywriting Podcast
What is an Editorial Style Guide? (And Why You Need One)
Ever scroll through your own business's content and feel like each piece was written by a different person? Maybe your Monday blog post sounds nothing like your Thursday email newsletter, or your social media content seems like there's a different "you" posting every day.
If so, your business needs an editorial style guide. And no, it's not just for big corporations. In this episode, you'll learn how to create editorial guidelines that keep your content consistent without losing your authentic voice.
Discover the essential components of an effective style guide, from voice and tone to content…
The skinny
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