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Why Your Business Needs More Than One Ideal Client Persona
Have you ever been told you need to pick just one ideal client avatar? You know, that mythical person who's supposed to represent your entire customer base, as if all your potential clients are exactly the same person.
Meh, I don't buy it.
In this episode, I'm calling out this "one ideal client" rule for what it is—outdated advice that might be holding you back.
I'll show you why having multiple ideal client personas isn't just okay—it's actually essential for most businesses. You'll learn how to market effectively to different client types without watering down your message or confusing…
The skinny
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