Latest / Talk Copy to Me | Content + Copywriting Podcast
Homepage Hierarchy: The Framework That Makes Visitors Stay and Convert
When someone lands on your homepage, they make a decision in about three seconds—stay or leave. That's it. Three seconds to convince them they're in the right place.
But here's what I see constantly: homepages organized around what a business wants to say, not what the visitor actually needs to know. And when this happens the visitor can't figure out if they're in the right place, and instead of staying, they leave.
In this episode, I'll share a framework for organizing your homepage so visitors quickly decide they're in the right place and know what to do next. I'll cover what needs to be…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.