Shows / The Natural List
The Natural List
A New Hope Network podcast covering hot products, emerging trends and expert insights driving the future of CPG! Seaweed burgers and meatless meats. Mushroom elixirs and adaptogenic mocktails. Plastic-free packaging and waterless shampoos. The nearly $300 billion-dollar natural products industry is swimming in innovation. But which products and trends have staying power? During this podcast, co-hosts Jessica Rubino and Adrienne Smith share the latest industry news and the most compelling and…
Episodes
- The Natural List
Sense-maxxing and making supplements fun
Last month, The Natural List crew took a field trip to Las Vegas for the largest SupplySide Global ever! Over 20,000 people graced the halls of the Mandalay…
- The Natural List
These natural Halloween candies are better than the OG’s
More than 50% of American families are celebrating Halloween this year. Does that feel low to you, or as expected? Between taste-testing natural vs…
- The Natural List
17 natural CPG trends to know for 2027
It's our favorite time of year: trend prediction season! In this episode of The Natural List Podcast, hosts Jessica Rubino and Adrienne Smith discuss the 17…
- The Natural List
Interview with Narra co-founder Victoria Reyes
We’re stepping back in time for this episode of The Natural List! At the Natural Products Expo West Content Creation Studio, Adrienne interviewed Victoria…
- The Natural List
New Hope editors go to town on the pumpkin spice aisle
This week, we're getting seasonal. Jessica and Adrienne are joined by Meredith Kaufman to taste-test this year's hottest pumpkin spice products, look at the…
- The Natural List
10 takeaways from Organic Week 2026
Another year, another Organic Week! Adrienne Smith is joined by returning guest Nancy Coulter-Parker, sponsored content director at New Hope Network. Nancy has…
- The Natural List
Retail execution strategies for CPG brands
We’re heading back to Anaheim with this episode of The Natural List Podcast! Inside the Natural Products Expo West Content Creation Studio, host Adrienne…
- The Natural List
Trust matters more than the channel in retail strategy
We welcome Erika Craft back to the podcast in this episode of The Natural List! Co-hosts Adrienne Smith and Jessica Rubino talk with Erika Craft about the…
- The Natural List
The peptide industry, explained
Did someone say peptides? This episode of The Natural List Podcast features special guest Devon Gholam, PHD and editor at SupplySide Supplement Journal, to…
- The Natural List
Jessica’s favorite clean baby products and the suprising power of CPG ecosystems
In this special episode of The Natural List, new mom Jessica Rubino shares some of her favorite baby care products that made the cut as a first-time mother…
- The Natural List
New CPG trends from the Newtopia Now 2026 show floor
Fresh off the show floor, we’re talking about new CPG trends from Newtopia Now! Newtopia Now is the destination for emerging CPG and natural product brands!…
- The Natural List
Trends we can’t wait to see at Newtopia Now
It’s finally time for Newtopia Now 2026! Pack your bags and join us in Denver this week for the third year of the show. Adrienne, Jessica and special guest…
- The Natural List
As predicted, bone broth is a CPG powerhouse
There’s a boom in the bone broth business – say that five times fast! Host Adrienne Smith talked with Sam McBride, Kettle and Fire CEO and founder of Colter…
- The Natural List
Create lasting CPG brands with data, human-centric storytelling
Join Bill Giebler and Jessica Rubino for this episode of The Natural List as they bring the most important conversations from NBJ Summit 2026 to the broader…
- The Natural List
The Natural List: Your Newtopia Now content preview
Newtopia Now is less than one month away! 🎉 Join host Jessica Rubino and New Hope Network's Conference Specialist, Kenna Garber, for an exclusive…
- The Natural List
Health concerns driving today’s purchases
Erika Craft joins us again on The Natural List to discuss Nutrition Business Journal’s newest report! NBJ is the expert in tracking trends, consumer behavior…
- The Natural List
Editor's must-see CPG snack trends from Taipei
What do jelly supplements, chewy textures, and innovative oils have in common? They all make an appearance in this episode of The Natural List and are trends…
- The Natural List
CPG trends from Summer Fancy Food
Adrienne Smith has returned from Summer Fancy Food, and Jessica Rubino has returned from maternity leave! There’s a lot to celebrate on this episode of The…
- The Natural List
Organic produce trends with Brenna Davis
This episode of The Natural List podcast is chock-full of information about the organic produce market! Host Adrienne Smith is joined by New Hope Network…
- The Natural List
LGBTQ+ brands to support year-round
Happy Pride month! On this episode of The Natural List, host Adrienne Smith talks with two guests: The Natural List producer Mattie Sims (they/them), and New…
- The Natural List
Purity and safety in the CPG industry
Welcome back to The Natural List! In this episode, we feature an interview from Natural Products Expo West 2026 where Adrienne chatted with ZEGO CEO Colleen…
- The Natural List
Saltverk
Salt, fat, acid and heat: There’s a reason salt comes first! On this episode of The Natural List podcast, host Adrienne Smith, a certified salt lover, talks…
- The Natural List
Sponsor Soundbyte with Bimbo Bakeries USA
On this episode of The Natural List podcast Sponsor Soundbyte, Nancy Coulter-Parker talks with Alicia Rosas and Chris Wolfe of Grupo Bimbo and Bimbo Bakeries…
- The Natural List
The Natural List: Trends and taste testing at Sweets and Snacks Expo Date: 6/3/26
We’re back in the studio! This week on The Natural List podcast, Adrienne Smith is joined by NewHope.com Editor Meredith Kaufman to catch up on trends and…
- The Natural List
Breaking down the $75B supplement industry
This week on The Natural List podcast, Nutrition Business Journal’s Content and Insights Director Bill Giebler joins us to talk about the $75B supplement…
- The Natural List
The dairy industry is booming, what's next?
This week on The Natural List, John Coletta, CEO of Clover Sonoma, talks with Co-hosts Adrienne Smith and Meredith Kaufman about the booming organic dairy…
- The Natural List
Magic Chocolate CEO Joe Whinney on real innovation
Chocolate. Mmmmm. Even just reading the word brings a smile to my lips. On this week’s episode of The Natural List, we talk with Joe Whinney, the co-founder…
- The Natural List
2 NEXTY Award finalists make snacking a family affair
“It takes two to make a thing go right! It takes two to make it outta sight.” – Rob Base and Dj E-Z Rock said it best in their hit song from 1988. This week on…
- The Natural List
Sponsor Soundbyte with Om Mushrooms
Welcome back to The Natural List podcast! In this episode, we interview one of our sponsors, Om Mushroom Superfood. New Hope Network’s Content Marketing…
- The Natural List
The CPG brand’s guide to The Purpose Pledge
Welcome back to The Natural List podcast, your place for what’s new and what’s next in the CPG industry! This week, host Adrienne Smith interviews Les Szabo…
- The Natural List
Is the industry ready for Regenerative meat?
Meat, like other protein-packed foods, has seen a resurgence in the past year. From steaks and chicken thighs to eggs and cheese, consumers are adding these…
- The Natural List
Exploring the non-UPF seal and its impact on CPG
This week’s episode of The Natural List digs into hot topics in the natural products industry: ultra-processed foods and seed oils! Our host Adrienne Smith…
- The Natural List
How different generations drive the healthy aging market
In this episode of The Natural List podcast, we bring in special guest Erika Craft, senior research analyst at Nutrition Business Journal, to discuss the…
- The Natural List
Sponsor Soundbyte with A Greener World
This week's episode is hosted by Nancy Coulter-Parker, Director of Content Marketing at New Hope Network. Nancy sits down with Emily Moose, executive director…
- The Natural List
Interview with NEXTY Editor’s Choice award winner, The Republic of Tea
The Natural List is back with more interviews from Natural Products Expo West’s CPG Innovation Studio! Meredith Kaufman and Adrienne Smith, the duo behind our…
- The Natural List
Interview with NEXTY Award winners Bezi and Leaven Instant Sourdough
This week’s episode of The Natural List shakes up our usual format! Co-host Adrienne Smith is joined by Meredith Kaufman to discuss two of our NEXTY Award…
- The Natural List
Trends from Natural Products Expo West 2026
Natural Products Expo West 2026 was a whirlwind of innovation, connection and trendspotting, and we’re here to unpack it all! The 45th anniversary of the show…
- The Natural List
Sponsor Soundbyte Interview with FrieslandCampina Ingredients
In this episode of The Natural List, Nancy Coulter-Parker, director of content marketing at New Hope Network, interviews Eric Rosenberg, business development…
- The Natural List
Keynote preview – The State of Natural and Organic
Are you ready to celebrate 45 years of innovation, growth and impact in the natural products industry? The 45th anniversary of Natural Products Expo West is…
- The Natural List
Snacking trends for Natural Products Expo West 2026
This week on The Natural List Podcast, we’re diving into one of the most exciting new activations at Expo West: The Snack Lab! Hosts Jessica Rubino and…
- The Natural List
Sponsor Soundbyte with Lakanto
In this episode of The Natural List, Nancy Coulter-Parker, director of content marketing at New Hope Network, sits down with Jeff Trippett, Vice President of…
- The Natural List
Trendspotting at Expo West 2026 – Innovations and industry shifts to watch
This week on The Natural List, co-hosts Adrienne Smith and Jessica Rubino dive into one of the most anticipated episodes of the year: the Expo West trends…
- The Natural List
Interview with INFRA’s Pat Sheridan
In this episode of The Natural List, host Adrienne Smith interviews Pat Sheridan, CEO and president of the Independent Natural Retailers Association (INFRA)…
- The Natural List
Sponsor Soundbyte with Advantage Solutions
In this episode of The Natural List, Nancy Coulter-Parker, director of content marketing at New Hope Network, sits down with Megan Mellquist, vice president of…
- The Natural List
NEXTY Award judges share insights on trends in the CPG industry
In this week's episode of The Natural List, host Adrienne Smith is joined by Audarshia Townsend, the content director for Supply Side Food and Beverage…
- The Natural List
Sponsor Soundbyte interview with Daabon USA
In this episode of The Natural List, Nancy Coulter-Parker, director of content marketing at New Hope Network, sits down with Alex Davila Gallup, sales…
- The Natural List
The GLP-1 economy and new food pyramid reactions
In this episode of The Natural List, hosts Jessica Rubino and Adrienne Smith dive into the latest trends and developments shaping the wellness and natural…
- The Natural List
CPG Innovation summit
Innovation is at the heart of the natural products industry, and in this episode of The Natural List, we explore what it means to truly innovate in the CPG…
- The Natural List
2026 CPG Innovations: Surprising Trends from NEXTY Judging
In this episode of The Natural List, host Adrienne Smith is joined by Meredith Kaufman to explore the most exciting trends and surprises from this year’s NEXTY…
- The Natural List
[Recast] New Hope Network's 2026 CPG trend predictions
From food and beverage innovations to what’s new and noteworthy in supplements and personal care, this week’s episode of The Natural List is revisiting one of…
- The Natural List
[Recast] Top wellness beverage innovations and products from 2025
The beverage category is always.... bubbling... with innovation! This week, we're revisiting one of our most popular episodes of The Natural List Podcast…
- The Natural List
Forecasts and strategies to navigate a changing supplement market
In this episode of The Natural List, hosts Jessica Rubino and Adrienne Smith welcome Erika Craft to discuss the latest NBJ Supplement Industry Market Update…
- The Natural List
2025 rewind—This year’s top CPG trends and industry drivers
In the latest episode of The Natural List podcast, hosts Jessica Rubino and Adrienne Smith take listeners on a journey through the key trends and developments…
- The Natural List
Health span trends and NCN recap
This week’s episode of The Natural List Podcast offers listeners an exclusive behind-the-scenes look at the Nutrition Capital Network (NCN) Fall Meeting in San…
- The Natural List
Mission-driven brands making an impact
Get ready to feel inspired! This episode of The Natural List celebrates mission-driven brands that truly give back. With so many incredible CPG companies…
- The Natural List
New Expo West events, Justin's restructuring and Thanksgiving food galore
This episode of The Natural List podcast, with co-hosts Jessica Rubino and Adrienne Smith, explores what's been happening in the CPG industry lately. The…
- The Natural List
Trends and industry themes from SupplySide Global 2025
The natural products industry is all interconnected. In fact, trends that start in the supplement industry often make their way into other areas of the…
- The Natural List
Dairy investment trends for 2026
This episode of The Natural List provides essential insights for investors, CPG brands and retailers looking to understand the regenerative agriculture…
- The Natural List
Gen Z's Data-Driven Approach to Health and Wellness with Cynthia Barstow
In this week’s episode of The Natural List, hosts Jessica Rubino and Adrienne Smith talk with Cynthia Barstow, founder of Protect Our Breasts and professor at…
- The Natural List
10 CPG trends for 2026
From food and beverage innovations to what’s new and noteworthy in supplements and personal care, this week’s episode of The Natural List breaks down the New…