Health concerns driving today’s purchases
Erika Craft joins us again on The Natural List to discuss Nutrition Business Journal’s newest report! NBJ is the expert in tracking trends, consumer behavior and market sizing within the natural and organic products industry. Their 2026 Condition Specific Report focuses on the 22 health conditions and concerns driving supplement purchases.
Jessica asks Erika the big question: Do you think that consumers are fundamentally shifting how they define what it means to be healthy and the conditions that they target to achieve that goal of health? Listen now to find out!
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The skinny
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