
Magic Chocolate CEO Joe Whinney on real innovation
Chocolate. Mmmmm. Even just reading the word brings a smile to my lips. On this week’s episode of The Natural List, we talk with Joe Whinney, the co-founder and CEO of Magic Chocolate, and it was a magical experience! Pun intended.
Our co-hosts Meredith Kaufman and Adrienne Smith dig into the story behind Magic Chocolate’s evolution, from beginning as a partnership with Dr. Bronner’s, to how regenerative organic, sustainable and responsible choices are second nature in the brand’s supply chain. “Chocolate is something we give to people we love. It's an expression of love and celebration,” Joe…
The skinny
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