Forecasts and strategies to navigate a changing supplement market
In this episode of The Natural List, hosts Jessica Rubino and Adrienne Smith welcome Erika Craft to discuss the latest NBJ Supplement Industry Market Update and Economic Outlook Report. They explore how this new report complements the Supplement Business Report, offering valuable insights for businesses to use either in tandem or independently. A key feature of the report is its inclusion of three forecasting scenarios—baseline, light economic pullback, and dramatic economic pullback—providing a comprehensive view of potential industry outcomes through 2028.
The conversation delves into the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.