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Gen Z's Data-Driven Approach to Health and Wellness with Cynthia Barstow

In this week’s episode of The Natural List, hosts Jessica Rubino and Adrienne Smith talk with Cynthia Barstow, founder of Protect Our Breasts and professor at UMass, to explore how Gen Z is reshaping the natural products landscape.

As the host of the podcast "Shelf Sense, the stories behind our stuff," Cynthia brings unique insights into how today's young consumers approach health, wellness and brand authenticity. She has also contributed to NewHope.com in the past, discussing chemical concerns in plastic packaging…

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