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Latest / The Natural List

Create lasting CPG brands with data, human-centric storytelling

Join Bill Giebler and Jessica Rubino for this episode of The Natural List as they bring the most important conversations from NBJ Summit 2026 to the broader health and nutrition community. The insights from this event have implications for every corner of the sector. From the explosive rise of social commerce—which added $1 billion to the e-commerce channel this year—to the promise and pitfalls of AI in personalization and the practitioner channel, Bill and Jessica explore what these shifts mean for brands navigating a rapidly evolving landscape. This episode distills the strategic thinking…

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