
2 NEXTY Award finalists make snacking a family affair
“It takes two to make a thing go right! It takes two to make it outta sight.” – Rob Base and Dj E-Z Rock said it best in their hit song from 1988. This week on the Natural List, we’re highlighting two husband-and-wife-led CPG brands: Purplesful Snacking and Jam Packd.
This week continues our interview series from the CPG Innovation Summit at Natural Products Expo West 2026. Adrienne sits down with Matthew and Jasmin from Purplesful Snacking to learn about how the brand got started and why they chose purple corn for the product and what their experience has been while scaling a purpose-driven…
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