How different generations drive the healthy aging market
In this episode of The Natural List podcast, we bring in special guest Erika Craft, senior research analyst at Nutrition Business Journal, to discuss the fastest-growing condition that NBJ tracks: healthy aging. This condition is growing at 13%, a rate more than double the market overall. Host Adrienne Smith and Erika Craft discuss what exactly “healthy aging” means, and Erika highlights the real opportunity in the market: Everyone is interested in healthy aging from some perspective, be that hair, skin and nails or brain health.
An interesting piece of the puzzle is how different generations…
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