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Snacking trends for Natural Products Expo West 2026

This week on The Natural List Podcast, we’re diving into one of the most exciting new activations at Expo West: The Snack Lab! Hosts Jessica Rubino and Adrienne Smith explore the latest evolutions in snacking, highlighting how this new pavilion brings to life many of the trends shaping the CPG space. Together, they discuss how the snacking category is transforming as consumers increasingly seek options that deliver more than just empty calories.

Jessica shares her optimism for the future of the snack category, which is projected to grow 5-7%, and emphasizes how The Snack Lab helps attendees…

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