2025 rewind—This year’s top CPG trends and industry drivers
In the latest episode of The Natural List podcast, hosts Jessica Rubino and Adrienne Smith take listeners on a journey through the key trends and developments that shaped the natural products industry in 2025.
From the resilience required to navigate tariffs to the mainstreaming of natural products through initiatives like Make America Healthy Again (MAHA), this episode dives deep into the forces driving growth and innovation. Jessica and Adrienne explore the top categories driving growth, which products saw investment this year and the categories that are projected to keep growing in 2026…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.