Shows / The Duct Tape Marketing Podcast
The Duct Tape Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as…
Episodes
- The Duct Tape Marketing Podcast
How to Build Executive Presence and Communicate With Confidence
Building executive presence and communicating with confidence are skills anyone can develop, but even experienced leaders can struggle to connect with their…
- The Duct Tape Marketing Podcast
How to Find Your Voice and Speak With Clarity at Work
Speaking with clarity and confidence at work starts with knowing what you stand for and learning how to communicate it. Dr. Kristine Sickles, author of The…
- The Duct Tape Marketing Podcast
How to Protect Your Business Name With a Trademark
Protecting your business name starts with understanding trademark rights, registration, and the risks of building a brand without proper legal clearance…
- The Duct Tape Marketing Podcast
How to Build an AI-Native Business That Actually Saves Time
Building an AI-native business starts with redesigning workflows to save time, improve efficiency, and create better results. For small business owners and…
- The Duct Tape Marketing Podcast
Why Marketing Agencies Must Shift From Deliverables to Strategy
Marketing agencies must shift from deliverables to strategy as AI continues to commoditize execution, content production, reporting, and other traditional…
- The Duct Tape Marketing Podcast
The 5 Stages From Operator to Owner
Most agency owners think building a successful business means becoming the CEO, but many never escape the operator role. John talks with Jason Swenk about the…
- The Duct Tape Marketing Podcast
AI Has Leveled the Marketing Playing Field (Rerun)
Enterprise-level marketing insights used to require expensive consultants, research labs, and massive budgets. Today, AI has changed that. Roger Dooley…
- The Duct Tape Marketing Podcast
How to Build a Business That Can Grow Without You (Rerun)
A business that depends on you for every sale, decision, and deliverable can only grow so far. Beth Mazza and Victoria Sivrais share how they built and sold…
- The Duct Tape Marketing Podcast
9 Shifts Every Marketing Agency Needs to Make (Rerun)
Marketing agencies are under pressure as AI lowers the value of execution, clients expect more for less, and the traditional agency model becomes harder to…
- The Duct Tape Marketing Podcast
What Should You Automate With AI, and What Should Stay Human?
AI can make a business faster and more efficient—but automating the wrong things can cost you the human connection customers increasingly value. Ryan Levesque…
- The Duct Tape Marketing Podcast
How Inbound Marketing Is Changing in the Age of AI (Rerun)
Inbound marketing is changing as AI, answer engines, and declining organic search traffic reshape how customers discover and evaluate businesses. HubSpot's…
- The Duct Tape Marketing Podcast
Better Copy Starts With Listening to Your Customers
Better copy starts with understanding what your customers are actually thinking, saying, and trying to solve. Joanna Wiebe explains how voice-of-customer…
- The Duct Tape Marketing Podcast
How to Turn Customers Into Advocates for Your Brand
Customer advocacy turns buyers into people who support your brand, help improve what you offer, and bring new customers with them. Zac Froud shares how…
- The Duct Tape Marketing Podcast
Building Better Business Relationships in the Age of AI
Building better business relationships in the age of AI requires more than collecting contacts or automating follow-ups. Zvi Band shares how entrepreneurs…
- The Duct Tape Marketing Podcast
Why Profitable Agencies Still Struggle With Cash Flow
Marketing agency profitability doesn't always translate into healthy cash flow, especially when financial reporting only looks backward. Jody Grunden explains…
- The Duct Tape Marketing Podcast
How Business Storytelling Builds Trust and Drives Results
Business storytelling helps leaders build trust, strengthen connection, and turn ideas into action when facts alone aren't enough. Don Yaeger, author of The…
- The Duct Tape Marketing Podcast
9 Shifts Every Marketing Agency Needs to Make
Marketing agencies are under pressure as AI lowers the value of execution, clients expect more for less, and the traditional agency model becomes harder to…
- The Duct Tape Marketing Podcast
How to Build a Business That Can Grow Without You
A business that depends on you for every sale, decision, and deliverable can only grow so far. Beth Mazza and Victoria Sivrais share how they built and sold…
- The Duct Tape Marketing Podcast
Building a Referral Network With Strategic Partners
Building a referral network with strategic partners can create more qualified opportunities with far less prospecting. Jermaine Cheatham explains how he moved…
- The Duct Tape Marketing Podcast
How Inbound Marketing Is Changing in the Age of AI
Inbound marketing is changing as AI, answer engines, and declining organic search traffic reshape how customers discover and evaluate businesses. HubSpot's…
- The Duct Tape Marketing Podcast
How AI Is Changing Online Courses, Coaching, and Client Results
AI is reshaping online courses and coaching by changing how clients learn, implement ideas, and achieve results. Blue Melnick explains why traditional course…
- The Duct Tape Marketing Podcast
Stop Solving the Wrong Problems in Your Business (Rerun)
What if the reason your business feels stuck isn't effort, but misdiagnosis? In this episode, John Jantsch talks with Kevin D. St. Clergy about blind…
- The Duct Tape Marketing Podcast
Why Leaders Need Better Perspective, Not More Data (Rerun)
Business leaders have more information than ever, yet many are making worse decisions. The real challenge isn't access to data. It's seeing beyond your own…
- The Duct Tape Marketing Podcast
AI Has Leveled the Marketing Playing Field (Rerun)
Enterprise-level marketing insights used to require expensive consultants, research labs, and massive budgets. Today, AI has changed that. Roger Dooley…
- The Duct Tape Marketing Podcast
How AI Is Changing Trust, Content, and Customer Relationships
AI is changing how customers discover, evaluate, and trust businesses, making authentic content and consistent customer experiences increasingly important…
- The Duct Tape Marketing Podcast
Why Marketing Agencies Must Shift From Deliverables to Strategy
Marketing agencies must shift from deliverables to strategy as AI continues to commoditize execution, content production, reporting, and other traditional…
- The Duct Tape Marketing Podcast
AI Is Rewriting How Customers Choose Your Business
AI is reshaping the customer journey by changing how buyers find, evaluate, trust, and select businesses before making direct contact. John Jantsch and Sara…
- The Duct Tape Marketing Podcast
The Marketing Channel AI Can't Commoditize
AI has made competent marketing easier to produce, but much harder to trust. As content, ads, and emails begin to sound the same, referrals become one of the…
- The Duct Tape Marketing Podcast
AI Can Create Content. It Can't Create Thought Leadership
AI can generate more content than ever, but real thought leadership still depends on original ideas, clear positioning, and a system that moves those ideas…
- The Duct Tape Marketing Podcast
The 5 Stages From Operator to Owner (Rerun)
Most agency owners think building a successful business means becoming the CEO, but many never escape the operator role. John talks with Jason Swenk about the…
- The Duct Tape Marketing Podcast
Stop Selling to People Who Were Never Going to Buy
People don't buy because they love your product. They buy because they have a problem they can't ignore, and most businesses spend far too much time chasing…
- The Duct Tape Marketing Podcast
AI Strategy Starts With Leadership, Not Technology
AI isn't just another software upgrade. It's changing how companies are built, how teams work, and what leadership looks like in the years ahead. Paul Roetzer…
- The Duct Tape Marketing Podcast
Why Great Leaders Change Feelings Before Minds
Leadership isn't about having the best argument. It's about helping people believe in what's possible before asking them to embrace change. Owen Fitzpatrick…
- The Duct Tape Marketing Podcast
Why Leaders Need Better Perspective, Not More Data
Business leaders have more information than ever, yet many are making worse decisions. The real challenge isn't access to data. It's seeing beyond your own…
- The Duct Tape Marketing Podcast
What Most Businesses Get Wrong About Marketing
Most businesses don't have a marketing problem—they have a strategy problem. In this episode, John explains why focusing on tactics without a clear marketing…
- The Duct Tape Marketing Podcast
AI Has Leveled the Marketing Playing Field
Enterprise-level marketing insights used to require expensive consultants, research labs, and massive budgets. Today, AI has changed that. Roger Dooley…
- The Duct Tape Marketing Podcast
Why Video Marketing Builds Customer Trust in the Age of AI
AI is changing how businesses communicate, but trust is still built by people. Doug Dibert shares how personalized video can strengthen customer relationships…
- The Duct Tape Marketing Podcast
Your Marketing Doesn't End When Someone Buys | 7 Steps to Small Business Marketing Success - Episode 6
Most small businesses pour nearly all of their marketing budget into finding new customers while overlooking the people who already know, trust, and buy from…
- The Duct Tape Marketing Podcast
The 4 Marketing Channels You Actually Control | 7 Steps to Small Business Marketing Success - Episode 5
Most businesses think they have a healthy pipeline—until an algorithm changes, ad costs spike, or a platform disappears. This installment of the 7 Steps to…
- The Duct Tape Marketing Podcast
Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success - Episode 4
Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success - Episode 4 Creating more content should make your business easier to…
- The Duct Tape Marketing Podcast
How Customers Find Businesses Today | 7 Steps to Small Business Marketing Success - Episode 3
Customers aren't finding businesses the way they did a few years ago, and many small business owners haven't caught up. AI search, topic authority, reviews…
- The Duct Tape Marketing Podcast
Busy Marketing, Empty Pipeline? Here's Why | 7 Steps to Small Business Marketing Success - Episode 2
Small business marketing fails when tactics come before strategy. John Jantsch explains how to stop random acts of marketing by defining your ideal client…
- The Duct Tape Marketing Podcast
7 Steps to Small Business Marketing Success - Episode 1
Most marketing problems don't start with tactics. They start with clarity. John Jantsch shares why founders often become the hidden variable behind stalled…
- The Duct Tape Marketing Podcast
Why Trust Matters More Than Marketing Now
Most businesses spend too much time looking polished and not enough time building trust. As AI changes how customers discover and evaluate companies, generic…
- The Duct Tape Marketing Podcast
Build a Business AI Can't Replace
What does it take to build a business that thrives in the age of artificial intelligence? In this episode, John Jantsch talks with Derek Rydall about why the…
- The Duct Tape Marketing Podcast
Why Some Entrepreneurs Keep Growing While Others Stall
Why do some entrepreneurs keep growing while others hit a wall? Jon Gordon says the difference often comes down to a handful of daily habits that shape…
- The Duct Tape Marketing Podcast
How to Know When Your Business Is Ready to Scale
Most businesses do not fail because they scale too slowly. They fail because they grow before they are actually ready. Mark Roberge, former CRO of HubSpot and…
- The Duct Tape Marketing Podcast
Why the Smartest Leader Usually Fails
Most businesses don't struggle because they lack talent or ideas. They struggle because leadership becomes too dependent on one person having all the answers…
- The Duct Tape Marketing Podcast
The 5 Stages From Operator to Owner
Most agency owners think building a successful business means becoming the CEO, but many never escape the operator role. John talks with Jason Swenk about the…
- The Duct Tape Marketing Podcast
Purpose-Driven Leaders Build Better Companies
We explore why meaningful work and intentional leadership matter more than ever in today's AI-driven business landscape. In this episode, Tom Rath joins John…
- The Duct Tape Marketing Podcast
Turn Talks Into Your Most Effective Marketing Tool
We explore how to turn talks into your most effective marketing tool and why public speaking remains one of the most underused growth strategies for small…
- The Duct Tape Marketing Podcast
Write Press Releases That Generate Real Media
Most press releases never earn real coverage—but a small percentage consistently attract journalists and drive meaningful exposure. In this episode, John…
- The Duct Tape Marketing Podcast
Build a Business AI Can't Replace
What does it take to build a business that thrives in the age of artificial intelligence? In this episode, John Jantsch talks with Derek Rydall about why the…
- The Duct Tape Marketing Podcast
Most Businesses Fail Because Founders Can't Sell
Why do so many businesses fail even when the product is strong? In this episode, Brian Will explains why founder sales skills—not funding, markets, or…
- The Duct Tape Marketing Podcast
Your Team Reflects Your Leadership Values
Aiko Bethea explains why your team's behavior often reflects the values you model as a leader—and how misalignment can quietly weaken trust, communication, and…
- The Duct Tape Marketing Podcast
Stop Solving the Wrong Problems in Your Business
What if the reason your business feels stuck isn't effort, but misdiagnosis? In this episode, John Jantsch talks with Kevin D. St. Clergy about blind…
- The Duct Tape Marketing Podcast
Niching Down Transforms Your Marketing Agency
Stephanie McGirr explains how niching down helped her marketing agency grow faster and deliver stronger results for clients in the direct primary care space…
- The Duct Tape Marketing Podcast
The Role of AI in Modern Copywriting
AI is changing copywriting—but not in the way most people think. In this episode, John Jantsch talks with Jon Benson about how AI copywriting tools can…
- The Duct Tape Marketing Podcast
Turn Client Relationships Into Revenue Growth
What if the fastest way to grow your agency isn't more leads but better client relationships? In this episode, Taylor McMaster shares how strong client account…
- The Duct Tape Marketing Podcast
How Experts Turn Relationships Into Growth
Strong client relationships are not built through aggressive selling. They grow through trust, authenticity, and strategic connection. In this episode, Deborah…