Why Profitable Agencies Still Struggle With Cash Flow

The Duct Tape Marketing Podcast · Sep 17, 2026 · 22m

Marketing agency profitability doesn't always translate into healthy cash flow, especially when financial reporting only looks backward. Jody Grunden explains how agencies can use cash-flow forecasting, utilization, bill rates, team capacity, and other financial KPIs to make better decisions before problems appear. He also covers how much cash an agency should keep on hand, what a fractional CFO adds beyond bookkeeping, and how pricing models can support long-term profitability as the business grows.

00:00 Introduction

01:06 How Virtual CFO Services Became Scalable

04:18 The Profit and Cash…