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Busy Marketing, Empty Pipeline? Here's Why | 7 Steps to Small Business Marketing Success - Episode 2
Small business marketing fails when tactics come before strategy. John Jantsch explains how to stop random acts of marketing by defining your ideal client, clarifying your true difference, creating a core message, and mapping the customer journey through the Marketing Hourglass.
00:00 Introduction
01:26 Random Acts of Marketing Explained
03:44 How to Define Your Ideal Client
08:04 How to Differentiate Your Business
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