Latest / The Duct Tape Marketing Podcast
Why Trust Matters More Than Marketing Now
Most businesses spend too much time looking polished and not enough time building trust. As AI changes how customers discover and evaluate companies, generic messaging, safe branding, and surface-level credibility are becoming easier to ignore. Megan Hargroder explains why trust signals like reviews, personal stories, niche positioning, and real authority matter more than ever, and what small businesses can do now to stay visible, credible, and recommended.
00:00:00 Introduction
00:00:56 Why Playing It Safe Is Risky
00:04:22 Playing It Safe Hurts Law Firms
00:07:02 Trust Starts With the…
The skinny
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