Latest / The Duct Tape Marketing Podcast
The Marketing Channel AI Can't Commoditize
AI has made competent marketing easier to produce, but much harder to trust. As content, ads, and emails begin to sound the same, referrals become one of the few marketing channels that cannot be easily commoditized. John Jantsch explains how to build a systematic referral strategy, create stronger strategic partnerships, and use reviews, testimonials, and customer stories to influence both buyers and AI recommendations.
00:00 Introduction
03:20 Why Referrals Beat Paid Marketing
06:16 The 3 Rules of a Referral Engine
09:02 The Referral Source Most Businesses Miss
12:03 How AI Decides Who to…
The skinny
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