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Why Marketing Agencies Must Shift From Deliverables to Strategy
Marketing agencies must shift from deliverables to strategy as AI continues to commoditize execution, content production, reporting, and other traditional services. Drawing on research from hundreds of agency leaders and clients, Brian Gerstner explains why agencies remain highly relevant while facing growing pressure on fees, retention, positioning, and client relationships.
The strongest agencies are responding by developing clear authority, focusing their expertise, and providing the judgment and direction clients cannot get from tools alone. This is a practical look at how agency…
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