Latest / The Duct Tape Marketing Podcast
Most Businesses Fail Because Founders Can't Sell
Why do so many businesses fail even when the product is strong? In this episode, Brian Will explains why founder sales skills—not funding, markets, or strategy—often determine whether a business survives. He shares practical sales conversation techniques, negotiation strategies, and simple ways entrepreneurs can close more deals by asking better questions and listening more. If you're a business owner who avoids selling or wants a clearer sales system that actually works, this episode shows how improving your approach to sales can unlock real business growth.
00:00 Introduction
02:42 Turning…
The skinny
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