Latest / The Duct Tape Marketing Podcast
How AI Is Changing Trust, Content, and Customer Relationships
AI is changing how customers discover, evaluate, and trust businesses, making authentic content and consistent customer experiences increasingly important. Heidi Ellsworth shares how small businesses can strengthen their marketing through online visibility, community involvement, useful content, referrals, and stronger customer relationships. She explains how transcripts and AI can make content creation easier, why human editing and authenticity still matter, and how better communication after the sale can turn satisfied customers into advocates. For businesses adapting their marketing…
The skinny
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