Shows / Digital PR Explained
Digital PR Explained
Digital PR Explained is a podcast that simplifies the world of digital public relations. Hosted by Britt Klontz, this show serves as your guide to understanding the ins and outs of digital PR. In each episode, Britt dives into different aspects of digital PR, breaking down tactics, strategies, and success stories in a clear and approachable way. Whether you're an experienced PR professional looking to stay informed or new to the field and eager to learn, this podcast is designed for you.
Episodes
- Digital PR Explained
Five National Media Pitching Tips With Zero AI, with Nick Huber
In this episode, Nick Huber walks through his five tips for pitching national media, and none of them involve AI. He covers why pitching a follow-up to a…
- Digital PR Explained
Cabotage? That's the Whole Subject Line, with Alex Lockie
Alex Lockie, executive editor at CCJ Digital and Overdrive Online, gets pitched constantly and reads almost none of it. In this episode, he breaks down exactly…
- Digital PR Explained
Why AI Visibility Is Finally Proving PR Right, with Amanda Natividad — Part 2
Amanda Natividad has a theory: PR has always been zero-click marketing. You don't ask a reporter to link back; you just want the mention. In Part 2, she breaks…
- Digital PR Explained
Why the Best PR People Could Be CEOs, with Amanda Natividad — Part 1
Amanda Natividad told me something she's never said publicly: good PR people could run a company. Not help run it. Run it, as CEO. She backs it up with a story…
- Digital PR Explained
Maria Korolov on Fake Stats, Bad Quotes, and Why She Deleted Your Pitch — Part 2
Maria Korolov discovered fully fabricated AI-generated research on a reputable cybersecurity company's blog: fake Gartner stats, fake analyst reports, all of…
- Digital PR Explained
When Fake AI Research Gets Into Real Publications, with Maria Korolov — Part 1
Maria Korolov, an award-winning technology journalist for CIO, CSO, ComputerWorld, and NetworkWorld, shares what a well-managed embargo looks like from a…
- Digital PR Explained
Rand Fishkin on Why the Zero-Click Web is PR's Biggest Opportunity
If you've noticed that getting people to your website feels harder than it used to, you're not imagining it. More than two-thirds of searches now end without a…
- Digital PR Explained
I Read Cision's 2026 State of the Media Report So You Don't Have To
Want to know what journalists actually think about your pitches? Spoiler: 72% say fewer than a quarter of what lands in their inbox is relevant to them. Cision…
- Digital PR Explained
A PR Case Study in Using AI to Find the Story Faster
A niche regulation. Thousands of public comments. One skeptical editor. In this solo episode, Britt walks through a real campaign where AI did the heavy…
- Digital PR Explained
The POINT Check: How to Stop Pitching Like a Bot
Barron's recently found one sentence construction showing up across thousands of corporate documents, earnings calls, and press releases and it is a phrase…
- Digital PR Explained
Inside One Journalist’s Qwoted Workflow
In this episode, I’m joined by freelance journalist Kris Ann Valdez to talk about what it actually looks like to source experts through Qwoted. We get into the…
- Digital PR Explained
What Agency Stories Actually Get Covered, with Emma Thumann
In this episode, I’m joined by Emma Thumann, a reporter at Campaign US covering the agency world. We break down what actually makes a story worth covering…
- Digital PR Explained
We Need to Talk About “Spray and Pray” (Part Two: What Actually Works Instead)
If “spray and pray” doesn’t work, what do we do instead? In Part Two, Vince Nero and I get into what more intentional outreach actually looks like, from…
- Digital PR Explained
We Need to Talk About "Spray and Pray" PR (part one)
It’s never been easier to send more emails, but that doesn’t mean it works. In this episode, Vince Nero, Director of Content Marketing at BuzzStream, shares…
- Digital PR Explained
Rejection Is Redirection with Shara Seigel
When a sabbatical pitch wasn’t landing, Shara Seigel didn’t scrap it. She parked it. In this episode, Shara, VP of Media Strategy at Mission North, shares how…
- Digital PR Explained
A Fly on the Wall Look at How Campaign Chemistry Books Podcast Guests
In this episode of Digital PR Explained, Britt Klontz sits down with Luz Corona, U.S. Editor of Campaign, to talk about how editorial podcasts really come…
- Digital PR Explained
Why the First Press Trip Pitch Wasn’t the Final Story (With the Actual Emails)
The pitch emails discussed in this episode are included in the show notes and available to read as you listen. In this conversation, Britt speaks with…
- Digital PR Explained
Inside the PR Strategy of Cause-Driven Celebrity Campaigns
What does it really take to get a celebrity on board for a purpose-driven campaign and make sure the spotlight stays on the cause? In this episode…
- Digital PR Explained
How to Pitch Your Founder Story (and Actually Get a Response)
The story behind your brand can be the difference between a pitch that’s ignored and one that lands. In this episode, Nicole Pomije, founder of The Cookie Cups…
- Digital PR Explained
How a Brooch Ended Up on Kendrick Lamar at the Super Bowl
When Kendrick Lamar took the stage at the Super Bowl halftime show, he was wearing a brooch from Yael Fraynd’s client, Rahaminov Diamonds. In this episode…
- Digital PR Explained
How One Publicist Landed Her Client on CNN's Anderson Cooper 360
Landing a CNN segment isn’t about one perfect pitch; it’s about timing, persistence, and a lot of behind-the-scenes prep. In this episode, Natalia Buia of Gold…
- Digital PR Explained
From Spy Balloons to Swifties with Aliza Bran on Her Wildest PR Pitches
What do spy balloons, Taylor Swift, and a viral WIRED video have in common? Aliza Bran. In this episode, Aliza, Director of Media Relations at the…
- Digital PR Explained
Gayle Falkenthal on Lessons from San Diego Pride’s Leadership Crisis
Crisis comms expert Gayle Falkenthal joins the show to unpack the San Diego Pride leadership fallout: what went wrong, what should’ve happened first, and how…
- Digital PR Explained
Public Media, PR, and the Fight Ahead
Public media is at risk of significant funding cuts, and PR professionals should take note. In this episode, I share why this issue is personal to me, why it…
- Digital PR Explained
How Thought Leadership Gets You on a Journalist’s Radar
In this solo episode, Britt explains how consistent, strategic thought leadership can help journalists find you. Learn why your online presence matters more…
- Digital PR Explained
Kellie Walton on the Cost of Ignoring Small Outlets with Big Impact
When Kellie Walton, founder of Modern South, was uninvited from a press trip for not being “established enough,” it sparked a bigger conversation about how PR…
- Digital PR Explained
I Read Cision’s 2025 Media Report So You Don’t Have To
Want to know what makes journalists roll their eyes, delete your pitch, or block you entirely? Cision asked 3,000+ journalists. I break down the key takeaways…
- Digital PR Explained
Sean Curry on Why ‘Same Prompt, Same Pitch’ Is Failing PR Pros
Britt Klontz is joined by writer and content strategist Sean Curry to talk about a growing issue in media outreach: sameness. Sean explains why so many…
- Digital PR Explained
Andrew Hirschfeld on Why the Bar Is Higher for PRs Pitching Freelance Journalists
Freelance journalist Andrew Hirschfeld shares what PR pros often get wrong when pitching freelancers and what actually stands out. From exclusives and event…
- Digital PR Explained
Why Google I/O 2025 Is a Big Deal for PR
Google I/O 2025 introduced the most significant changes to Search we've seen in years, from AI Overviews and agentic search to personalized results and…
- Digital PR Explained
Ross Wilkers, Host of WT360, on What PR Pros Need to Know About Industry-Specific Media
Ross Wilkers, Senior Staff Writer at Washington Technology and host of the WT360 podcast, joins me to break down a recent episode he produced after discovering…
- Digital PR Explained
Inside the AI-Assisted Pitching Process That’s Landing Tier 1 Wins
Nina Pfister, co-founder of MAG PR, joins Britt to share how her team uses a streamlined, AI-assisted workflow to scan the news, personalize pitches, and land…
- Digital PR Explained
Fake Experts Are Hurting Your PR, Here's What to Do Instead
Faking expertise might seem like a shortcut to better SEO and media coverage, but it almost always backfires. In this episode, Britt Klontz breaks down why…
- Digital PR Explained
How Outdoor Minimalist Built a Podcast Growth Strategy That Prioritizes the Right Audience
What does it take to keep a podcast growing year after year? Meg Carney, host of Outdoor Minimalist, shares how she collaborates with a publicist to promote…
- Digital PR Explained
How PR Helped a Podcast Series Hit #1 on Apple Podcasts
When Meg Carney set out to create a limited-series podcast about toxic chemicals in outdoor gear, she brought on a PR pro to help get the word out. The result?…
- Digital PR Explained
How to Make “Boring” Stats More Newsworthy
In this solo episode, Britt explains what to do when your data-led pitch isn’t landing. From adding context to translating impact, learn a few simple ways to…
- Digital PR Explained
Joe Donatelli, Digital Director at News 5 Cleveland, on PR’s Role in Local TV News
Want to land your story on local TV? In this episode, Joe Donatelli, Digital Director at News 5 Cleveland, shares insider tips on how PR pros can successfully…
- Digital PR Explained
Lindsey Mastis Talks AI, PR Pitches, and What Journalists Really Need
In this episode of Digital PR Explained, Emmy-winning journalist Lindsey Mastis shares how PR professionals can successfully pitch AI and tech stories to the…
- Digital PR Explained
Beth Nunnington on Links vs Trust and the Digital PR Shift You Need to Know
Are backlinks outdated? Beth Nunnington, Global VP of Digital PR at Journey Further, shares why traditional SEO strategies need a refresh. She breaks down how…
- Digital PR Explained
How to Pitch the Viewpoints Column in Store Brands with Greg Sleter
Want to land a byline in Store Brands? Greg Sleter, Executive Editor & Associate Publisher, shares exactly what makes a strong pitch for the Viewpoints column…
- Digital PR Explained
For You Path: Matt Prince's Mission to Mentor the Next Generation
In this episode, Matt Prince, founder of For You Path, shares how his personal experience with mentorship inspired him to create a free resource connecting…
- Digital PR Explained
Measuring PR Impact Beyond UVPM with Michelle Songy Founder of Press Hook
PR reporting has long been stuck on outdated metrics like unique visitors per month (UVPM), but as digital PR evolves, so should the way we measure success. In…
- Digital PR Explained
Turn Podcast Interviews into Business Wins Featuring Beth Nydick
Getting booked on a podcast is just the beginning. What you do next determines the impact. In this episode, publicity strategist Beth Nydick shares how to turn…
- Digital PR Explained
How Taco Bell Creates Viral PR Moments
In this episode, Matt Prince, head of PR at Taco Bell, takes us behind the scenes of the brand’s most innovative campaigns, including the "The Cantinas"…
- Digital PR Explained
Using Substack to Stand Out: Sucheta Rawal's PR Pitch Tips
Award-winning travel writer, columnist, and TEDx speaker Sucheta Rawal shares how Substack has become a powerful tool for PR professionals to connect with…
- Digital PR Explained
Think Like a Newsroom: PR Lessons from the Sports World with Matt Swenson
In this episode, journalist and content strategist Matt Swenson shares insights from his 20 years in the industry, including how PR professionals in the sports…
- Digital PR Explained
The Niche Media Advantage: Jennifer Ringler’s Take
This episode explores why niche publications are often more effective than big-name outlets. Host Britt Klontz chats with Jennifer Ringler, founder and CEO of…
- Digital PR Explained
Dan Berthiaume of Chain Store Age Breaks Down How to Pitch Exclusive Q&As
In this episode of Digital PR Explained, Dan Berthiaume, Senior Editor of Technology at Chain Store Age, shares his expert advice on crafting pitches that…
- Digital PR Explained
How Cassandra Brooklyn Picks Products to Feature in Top Publications
Freelance journalist Cassandra Brooklyn joins Digital PR Explained to discuss how she selects products for her articles and what PR pros need to know about…
- Digital PR Explained
More Than Likes: Repurposing Influencer Content with Laura Dunn of Embrace Pet Insurance
In this episode of Digital PR Explained, Britt sits down with Laura Dunn, Senior Manager of Strategic Communications at Embrace Pet Insurance, to uncover how…
- Digital PR Explained
Mixternal Communications Explained: PR Strategies for 2025 with Tiffany Guarnaccia
In this episode of Digital PR Explained, Tiffany Guarnaccia, CEO of Kite Hill PR and founder of Communications Week, joins Britt to unpack the concept of…
- Digital PR Explained
Original Research as a PR Superpower: Lessons from Liz Weir
What makes original research a PR superpower? In this episode of Digital PR Explained, Liz Weir, Chief Marketing Officer and SVP at LevLane Advertising, shares…
- Digital PR Explained
Behind the Campaign: Michelle Mekky’s Influencer Bar Crawl for Local Tourism
In this episode of Digital PR Explained, Michelle Mekky, founder of Mekky Media Relations, shares how her team orchestrated an influencer-led bar crawl to…
- Digital PR Explained
Pitching Expert Reactions to Trending News: A Guide to Newsjacking
In this episode of Digital PR Explained, Britt talks about the art of newsjacking—using trending news to land expert commentary in major publications. Learn…
- Digital PR Explained
Pitching Expert Commentary: Crafting Effective Intro Emails and Spokesperson Pitches
In this episode of Digital PR Explained, Britt breaks down a key PR strategy: pitching experts to journalists when you don’t have breaking news to share. Learn…
- Digital PR Explained
Back-to-Basics PR and TikTok: The Winning Formula for Celebrity Beauty Brands
In this episode of Digital PR Explained, Britt Klontz chats with PR strategist Brittanie Price about how her team at BCENE Public Relations landed top-tier…
- Digital PR Explained
Making the Most of Substacks for PR: Tips on Subscribing and Pitching
In this episode of Digital PR Explained, Britt explains why subscribing to journalists' Substacks should be part of your PR strategy. Learn how to find the…
- Digital PR Explained
Stop and Celebrate: The Role of Self-Care and Wins in PR
In this episode of Digital PR Explained, Britt Klontz discusses the importance of celebrating your PR wins and prioritizing self-care. Drawing on insights from…
- Digital PR Explained
How a Travel Agency Got Featured in Veranda Magazine
In this episode, Britt Klontz takes you behind the scenes of a successful PR campaign that landed a travel agency a feature in Veranda magazine. Discover the…
- Digital PR Explained
PR Tips for Election Season: What You Need to Know
As election season heats up, the media landscape becomes more competitive and challenging for PR professionals across all industries. In this episode of…