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I Read Cision's 2026 State of the Media Report So You Don't Have To

Want to know what journalists actually think about your pitches? Spoiler: 72% say fewer than a quarter of what lands in their inbox is relevant to them. Cision surveyed 1,800+ journalists and the results are worth your attention. I break down the key takeaways from their 2026 State of the Media report and share what I'm seeing play out in real life.

The skinny

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