Why AI Visibility Is Finally Proving PR Right, with Amanda Natividad — Part 2
Amanda Natividad has a theory: PR has always been zero-click marketing. You don't ask a reporter to link back; you just want the mention. In Part 2, she breaks down why AI visibility is finally putting a number on something PR people have never been able to prove, the tools she uses to track it, and why the very thing that makes PR hard to measure might be exactly what makes it valuable.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.