Cabotage? That's the Whole Subject Line, with Alex Lockie
Alex Lockie, executive editor at CCJ Digital and Overdrive Online, gets pitched constantly and reads almost none of it. In this episode, he breaks down exactly what makes him open an email (specific, casual, clearly written by someone who knows his beat) and what gets an instant delete (anything that smells like AI or PR). He also shares the pitch that used AI to analyze 8,600 Federal Register comments and landed him a story, and explains why he thinks of most PR relationships like a dating app he's trying to spend as little time in as possible.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.