Original Research as a PR Superpower: Lessons from Liz Weir
What makes original research a PR superpower? In this episode of Digital PR Explained, Liz Weir, Chief Marketing Officer and SVP at LevLane Advertising, shares how her team partnered with Rosie Wellness to create a compelling white paper on women’s health. Liz dives into how the research process informed PR strategies, drove media coverage, and positioned LevLane as a thought leader in the field.
Tune in to learn how original research can elevate your campaigns, build credibility, and spark meaningful conversations.
The skinny
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