Why the Best PR People Could Be CEOs, with Amanda Natividad — Part 1
Amanda Natividad told me something she's never said publicly: good PR people could run a company. Not help run it. Run it, as CEO. She backs it up with a story from her Fitbit days: a press release, an internal team that wouldn't let a single claim slide, and a blog post that outranked the official announcement for years. Part 1 of 2.
The skinny
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