The Niche Media Advantage: Jennifer Ringler’s Take
This episode explores why niche publications are often more effective than big-name outlets. Host Britt Klontz chats with Jennifer Ringler, founder and CEO of ReadHealthy Communications, about connecting with the right audience through targeted media. Jennifer shares tips for identifying niche publications, creating compelling pitches, and setting realistic client expectations. She also includes a case study featuring a biobank client who leveraged industry insights to build trust and credibility.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.