Behind the Campaign: Michelle Mekky’s Influencer Bar Crawl for Local Tourism
In this episode of Digital PR Explained, Michelle Mekky, founder of Mekky Media Relations, shares how her team orchestrated an influencer-led bar crawl to showcase Chicago’s Northwest suburbs. Discover how Michelle selected the perfect influencers, balanced creative freedom with campaign goals, and delivered impactful results for a local tourism agency. Tune in for actionable insights on crafting authentic and successful influencer campaigns.
The skinny
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