Lindsey Mastis Talks AI, PR Pitches, and What Journalists Really Need
In this episode of Digital PR Explained, Emmy-winning journalist Lindsey Mastis shares how PR professionals can successfully pitch AI and tech stories to the media. She walks us through a standout pitch that led to her viral story on using AI to learn the violin, highlighting the power of excellent logistics, compelling visuals, and well-prepared experts. Lindsey also reveals the biggest mistakes PR teams make when pitching and shares insider tips on building strong media relationships.
The skinny
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