Shows / The Footballco Business Podcast
The Footballco Business Podcast
From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.
Episodes
The Footballco Business PodcastSvensk Elitfotboll (Swedish Professional Football Leagues) - How putting fans first, rejecting VAR and foreign money made the Allsvenskan the most popular league in Sweden
On this show, we're celebrating the 100th anniversary of the Allsvenskan by speaking with Robert Johansson, chief communications officer for Svensk Elitfotboll…
The Footballco Business PodcastOakland Roots - How a purpose and community-driven USL team became one of the coolest clubs in soccer
We're talking to Oakland Roots Co-founder and CMO, Edreece Arghandiwal. We hear about the importance of purpose to the club and how that and its channelling of…
The Footballco Business PodcastSaudi Pro League - The strategy and impact of megastar footballers in the Kingdom of Saudi Arabia, ft. KSA Ministry of Sport, Saudi Pro League, SAFF, and Lega Serie A
This show was recorded at the World Football Summit Asia in December 2023 and focuses on the strategy behind the arrival of players like Ronaldo, Neymar and…
The Footballco Business PodcastKenny Annan-Jonathan - Crystal Palace and Mailroom Creative Agency: The evolving relationship between fashion and football
Our guest is Kenny Annan-Jonathan, founder of the Mailroom Creative Agency and, as of last year, creative director at Crystal Palace. This appointment made…
The Footballco Business PodcastSky Sports: Transfer Deadline Day - Melissa Reddy discusses reporting on the January Transfer Window and reporting on Jurgen Klopp's time at Liverpool
On this show, we're speaking with Senior Reporter for Sky Sports, Melissa Reddy. We discuss the difficulties of reporting on the January Transfer Window…
The Footballco Business PodcastWolves, LAFC & Mundial: The importance of long-form storytelling in football and the making of '1967: When L.A. Wolves conquered the USA'
This show was recorded in December at Soccerex Americas, in Miami. Featuring, Russel Jones (GM, Marketing & Commercial Growth at Wolves), Rich Orosco (Chief…
The Footballco Business PodcastAllianz - The inside story on Allianz's football and stadium sponsorship strategy
We're talking to Sebastian Ochs, head of global football partnership for Allianz. With its name on seven football stadiums and more rumoured to be on the way…
The Footballco Business PodcastGMR FC: World Cup 2026 - What brands need to know to activate at the biggest World Cup ever
Our guest on this show is Jessie Giordano, Executive Vice President for Global Sports at GMR FC, which is part of global experience agency GMR Marketing…
The Footballco Business PodcastDetroit City FC: The story behind the club created to drive social change and how that effects its work with brands
Detroit City FC were founded from a community beer league and have been driving social change in the city ever since. We speak to the club's co-founder and…
The Footballco Business PodcastTaika Waititi: Directing football and telling the story of the worst team in the world in his new film, Next Goal Wins
We're talking to Oscar-winning director Taika Waititi about his new film Next Goal Wins. The film tells the story of the American Samoa football team and their…
The Footballco Business PodcastEA Sports FC24: Choosing Haaland, the role of the game cover in FC24's marketing and the strategy behind EA Sports FC Futures
IOur guest is James Salmon, senior marketing director for EA Sports FC. We discuss why Erlin Haaland was the best choice to be the first EAFC cover star, the…
The Footballco Business PodcastMessi, Kane and Kerr - The most marketable footballers with SportsPro's Michael Long
We're talking with Michael Long, editorial director at SportsPro about SportsPro’s annual list of the world’s 50 Most Marketable Athletes (50MM). We discuss…
The Footballco Business PodcastGoal Click - From North Korea to working with the USWNT, how Goal Click helps points the lens on the lesser known stories in football
On this show we're talking to Matthew Barrett, founder of Goal Click about their unique approach to football photography and storytelling. We hear about…
The Footballco Business PodcastEA Sports FC 24 content creator and esports caster, Brandon Smith on esports and life as a gaming content creator
On this show, we’re talking to streamer, content creator, and esports caster Brandon Smith. Brandon's career has been focused on the FIFA video game series…
The Footballco Business PodcastPepsiCo: Mark Kirkham on how music, grassroots and gaming are helping PepsiCo reach the new generation of football fan
On this show, our guest is Mark Kirkham, SVP and chief marketing ffficer of PepsiCo’s International Beverages business. Mark talks about the role that music…
The Footballco Business PodcastHashtag United - Much more than a YouTube football team and the realities of running the world's most modern non-league football club
They have a YouTube following greater than most teams in the Premier League and fans visiting from Australia, but what are the realities of running the most…
The Footballco Business PodcastClub Tigres Femenil - Growing the women's brand in North America and partnering with Barbie
On this show, we're talking to Carlos Valenzuela, vice president of operations and marketing at Club Tigres. Carlos joins us to explain how Club Tigres Femenil…
The Footballco Business PodcastJuventus - The story behind Juventus' Creator Lab and the club's video content strategy
Joining us on this show are Mike Armstrong, chief marketing and communications officer at Juventus, and the club’s head of digital media, Marco Castellaneta…
The Footballco Business PodcastAngel City FC, Gotham FC and Diageo: Building Brand Partnerships in Women's Football
On this show, we’re going to Cannes and bringing you a panel from Sport Beach, which was hosted by Stagwell Inc. during last month’s Cannes Lions. This panel…
The Footballco Business PodcastDiego Maradona - The story behind the definitive film on Maradona's time at Napoli ft. Director, Asif Kapadia and Editor, Chris King
On this show, we're re-publishing GOAL's 2019 interview with director, Asif Kapadia and editor, Chris King about their film, Diego Maradona. We discuss the…
The Footballco Business PodcastThe Tabloids to Ted Lasso - How the media covers sexuality and gender in football
This Pride Edition of the Footballco Business Podcast looks at how the media handles conversations about sexuality and gender identity in football. Our guest…
The Footballco Business PodcastPien Meulensteen: Her career as a broadcaster | growing up around Manchester United | Being a woman in football
On This show we’re speaking with Pien Meulensteen, a sports presenter, reporter, and commentator working across Sky Sports, BBC Sport, Radio 5Live, CBS, and a…
The Footballco Business PodcastEA Sports: The creation of the EA Sports FC Brand with David Jackson, Vice President of Brand for EA SPORTS FC
On this show, our guest is David Jackson, Vice President of Brand for EA SPORTS FC. David could be considered presiding over the biggest piece of brand work…
The Footballco Business PodcastAustin FC: What Matthew McConaughey is Really Like | Creating a unique brand | Building fan culture
On this show, we're talking to James Ruth, chief marketing officer at MLS club, Austin FC. James talks about how the Austin FC brand was created, what it’s…
The Footballco Business PodcastWomen's World Cup 2023 - 100 Days Out | Lessons from Euro 2022 | Reaching fans in US and UK | Marketing Australia & New Zealand
On this show, our guest is Jane Fernandez, Chief Operating Officer for Australia for the FIFA Women's World Cup Australia and New Zealand 2023. We also have a…
The Footballco Business PodcastGrowing the Bundesliga Abroad Ahead of Der Klassiker - Peer Naubert, CMO at Bundesliga International
On this show, we're speaking withPeer Naubert, chief marketing officer for Bundesliga International. Alex and Peer discuss how the Bundesliga grows its fanbase…
The Footballco Business PodcastThe rise of the US soccer lifestyle and its relationship to culture – Mark Lowyns creative director of Orlando City SC & Orlando Pride
This week, we're talking to Mark Lowyns, creative director at Orlando City, SC, and Orlando Pride and co-founder of Fly Nowhere, as well as being an American…
The Footballco Business PodcastTransfer Deadline Day Special: Unique Sports Group's MD Marlon Fleischman on the transfer window, players on social media, the World Cup and the role of agents
This week on the Footballco Business Podcast, we're talking to Marlon Fleischman, agent and MD of player management services agency Unique Sports Group. Marlon…
The Footballco Business PodcastAdidas Football - Creating Messi's World Cup Winning Shirt | Designing the 2022 World Cup kits | The best ever adidas kits
This week on the Footballco Business Podcast we're talking to Mateo Kossmann and Andrew Dolan, both Senior Product Managers for adidas Football, on what goes…
The Footballco Business PodcastHow Paddy Power hijacked the World Cup with Lee Price, former Head of Mischief at Paddy Power
This week we're talking to Lee Price, former Head of Mischief at Paddy Power. During his time with the bookmaker, Lee was responsible for Rainbow Russians…
The Footballco Business PodcastAlexi Lalas: Signing Beckham at Galaxy | USA '94 | Growing US soccer's brand | USMNT World Cup predictions
This week on the Footballco Business Podcast is a 2022 World Cup Special with former US international and Fox Sports broadcaster Alexi Lalas. Alexi discusses…
The Footballco Business PodcastFootball Manager 2023 - The story behind the marketing of Football Manager, from working with Gundogan to the power of YouTubers
This week on the Footballco Business Podcast we're speaking to Alan Granger, Head of Brand and Marketing and Sports Interactive, the developer being the hugely…
The Footballco Business PodcastUnion Berlin - How Germany's coolest club is being successful while avoiding gentrification
This week we're speaking to Union Berlin's Christian Arbeit, a man who as well as being the club's communications officer is also their stadium announcer and…
The Footballco Business PodcastFocusing on local fandom and what makes USL different to MLS in US Soccer
This week we're speaking to Greg Lalas, Chief Marketing Officer of the fastest-growing soccer league in the world, the United Soccer League. Greg talks us…
The Footballco Business PodcastHow UEFA will reach young fans with the Women's Euro 2022 ft. Kayleigh Grieve of UEFA
With the UEFA Women's Euro 2022 kicking off this month it felt like the perfect time to sit down with Kayleigh Grieve, Women's Football Marketing Manager at…
The Footballco Business PodcastBen Black's advice for brands on TikTok and working with creators
On this week's Footballco Business Podcast Alex Manby welcomes TikTok content creator Ben Black. Ben was an early adopter of TikTok (back when it was called…
The Footballco Business PodcastGrowing the FA Cup with young fans ft. the FA's Ryan Armstrong
This week on the Footballco Business Podcast it is all about the most famous of all football competitions, the Emirates FA Cup, as it celebrates the 150th…
The Footballco Business PodcastDAZN's strategy for growing women’s football fandom with the Women's Champions League
This week on the Footballco Business Podcast we're talking about the Women's Champions League with DAZN's VP of rights partner relations, Katie Smith. Alex and…
The Footballco Business PodcastHow clubs become bigger than football with LAFC, Wolves, Sabrina Comms & BOL
We're off to Miami for this episode of The Footballco Business Podcast as we step on stage at Soccerex Americas with Wolves, LAFC, Sabrina Carroza and BOL all…
The Footballco Business PodcastHow Atlanta United create soccer fan culture and engagement from the ground up
Darren Eales, president of MLS team Atlanta United joins us to talk about creating a soccer team from scratch in a city dominated by major sports and growing…
The Footballco Business PodcastMUNDIAL and the role of football magazines in a digital age with Co-Founder Owen Blackhurst
For many football fans who look back on the 90s with fond memories, MUNDIAL magazine is somewhat of a bible. For those who work in the print industry, it is a…
The Footballco Business PodcastJuventus - TikTok, Twitch and announcing Dusan Vlahovic with Mike Armstrong, CMO at Juventus
On this show, we're talking to Mike Armstrong, chief marketing officer for Italian football giants, Juventus. We're focusing on the club's success on TikTok…
The Footballco Business PodcastThe Iniesta Effect and growing J League abroad with Kei Koyama, Global Business Officer at J League
Alex Manby sits down with J League's global business officer, Kei Koyama to talk about the future of the competition and how a domestic football league, such…
The Footballco Business PodcastHow brands can win with women’s football ft. Nora Henriksson of Media.Monks
We're looking at the world of digital innovation in women's football and how brands can better understand and activate in this space. To do this. we're…
The Footballco Business PodcastBehind Inter Milan's new IM Inter brand and rebranding the club for the digital age
We're speaking with Luca Danovaro, chief marketing officer at Inter Milan, about how the club went about their re-brand, navigating that relationship with the…
The Footballco Business PodcastHow Peter Crouch created a career as a broadcaster and the effect of social media on young players
Peter Crouch talks about his work with Dulwich Hamlet and how he's coped with life after football, the pressures of social media on the modern professional and…
The Footballco Business PodcastHow Stonewall and Rainbow Laces Day is tackling LGBTQ+ Discrimination in Football
20% of sports fans believe that anti-LGBTQ+ language is harmless if it's just meant as "banter". That is the mentality that Stonewall seeks to challenge every…
The Footballco Business PodcastThe future and opportunities for freestyle football
Dan Wood, co-funder and head of partnerships at the World Freestyle Football Association takes us into the world and culture of freestyle football. Hear Dan…
The Footballco Business PodcastPhilips and PSV: The evolution of the oldest brand partnership in football with Head of Brand and Sponsorships, Guus Pennings
We're talking with Guus Pennings, Head of Brand and Sponsorship at Philips about the partnership between Philips and PSV - the longest-running sponsorship in…
The Footballco Business PodcastPuma and Umbro: Designing ground-breaking kits for two of the biggest brands in football with Rob Warner from the Spark Design Academy
This episode of the Footballco Business Podcast is all about football shirts; the technology, the design and the big-money deals that lie underneath the thin…
The Footballco Business PodcastComing Soon... The Footballco Business!
Welcome to the Footballco Business Podcast: A show featuring the most innovative people working in the world of football media, brands and marketing. This…