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Adidas Football - Creating Messi's World Cup Winning Shirt | Designing the 2022 World Cup kits | The best ever adidas kits
This week on the Footballco Business Podcast we're talking to Mateo Kossmann and Andrew Dolan, both Senior Product Managers for adidas Football, on what goes into designing World Cup football shirts.
The pair cover both the performance and aesthetic side of kit design, with a focus on the kits worn by Argentina and Japan at the 2022 FIFA World Cup.
Here the stories behind the kits, what special considerations went into creating them for the conditions in Qatar and the shirts Mateo and Andrew love the most from the adidas archive
The skinny
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